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我國職場員工健身運動趨勢剖析

Analyses of The Trend of Workplace Employees Fitness/Sports in Taiwan

摘要


運動和休閒活動在職場上歐美早已蔚成風尚,近幾年我國的企業界也帶動一股職場員工健身運動風氣。儘管業界逐漸明白促進員工身心健康的重要性,但國內對職場員工健身運動推廣仍處於啟蒙階段。本研究嘗試分析榮獲行政院體育署「運動認證」的51家國內企業團體其推行職場員工健身運動的策略、生態、動機及成果。期盼所得的結論能協助更多業界同仁永續經營職場運動。透過分析9位記者採訪專文後發現,獲認證的單位中,以「金融服務業」及高科技的產業與「製造業」居多。運動則以籃球、羽球、慢跑(跑步)、瑜珈及登山、健行等則為最受企業員工青睞並推廣的項目。業界贊助員工的方式則包含提供運動設施、配置專業教練教育員工從事活動、定期舉辦各種運動及競技賽事、及頒發獎金給表現優異員工。最後,期待更多企業能藉由營造完備且優質的運動環境及運動文化,建立員工規律運動觀念與習慣,打造永續健康的企業文化,提升企業競爭力。未來在績效展現和員工身心改善方面必定要有更具體的結果,也提升認證的價值與需求。

並列摘要


Workplace employees fitness/sports and recreational programs has been a trendy fashion, not only in the Western World, but in Taiwan as well. Although the domestic industrial employers understand the importance of employees' health and wellbeing, the promotion of workplace sports and fitness is still at the young stage. This study evaluated the promotional strategies, environment, intents, and effect of workplace employees fitness/sports programs offered by 51 local companies, which all have received the special recognition from the Sport and Physical Education Bureau for their excellence in promoting workplace sports. After analyzing many in-depth commentaries written by nine reporters, the findings indicated that the financial sectors, high-tech and manufacturing industries are more likely to implement workplace sports programs. Employee' favorite activities included basketball, badminton, jogging, yoga, hiking, and walking. Industries would support their employees by offering exercise facility, hiring professional coaches and trainers to assist employees, organizing sports leagues for employees to participate, or giving out cash prizes to reward excellent sport performance. In discussion and conclusions, the authors also addressed key issues, such as, (1) the cultural differences in sports and exercise preferences between the American and Taiwanese employees, (2) the importance of leadership involvement in promoting workplace sports, and (3) ideas for collaborating with educational institution to effectively manage and promote workplace sports programs.

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