採購策略與供應商關係對採購績效之影響：泰國台商製造業之研究

The Impact of Purchasing Strategy and Supplier Relationship on Purchasing Performance: A Study of Taiwanese Manufacturing Companies in Thailand

王珍一(Chen-I Wang) ； 林明宣(Ming-Xuan Lin) ； 林郁芬(Yu-Feng Lin) ； 李政雄(Cheng-Hsiung Lee)

《致理學報》 39期 (2019/11) Pp. 311-354

摘要

本國推動新南向政策計畫後，泰國已成為本國重點合作對象。工作期間發現泰國台商製造業面臨競爭激烈的市場及客戶不斷削價的狀況。而採購成本佔企業成本50%以上，泰國台商製造業應如何運用採購策略與供應商關係創造採購績效，增加利潤空間，為本研究關注之議題。因此，以泰國台商製造業為範圍進行研究，利用個案研究及半結構式深入訪談探討三個問題如下：1.觀察並描述泰國台商製造業如何制定採購策略與供應商關係模式。2.探討泰國台商製造業如何透過採購策略創造採購績效及供應商關係管理如何強化採購績效，達到維持或增加利潤空間。3.探討泰國台商製造業採購績效之指標。研究發現泰國台商製造業偏向混和型採購策略，主要藉由成本策略、品質策略、採購時間策略及採購地域策略創造採購績效。與供應商關係偏向緊密合作關係，且透過供應商共享資訊及交期彈性，建立信任且強化採購績效。然而，泰國台商製造業採購績效唯有大方向之指標，如價格、成本及交期，並沒有完整之採購績效制度。

關鍵字

泰國台商製造業 ； 採購策略 ； 供應商關係管理 ； 採購績效

並列摘要

After promoted The New Southbound Policy, Thailand has become the key partner of Taiwan. During work I found that Taiwanese companies in Thailand are facing a highly competitive market and customers are constantly cutting prices. The procurement cost accounts for more than 50% of the business cost. How should Taiwanese manufacturing companies in Thailand use the procurement strategy and supplier relationship to create procurement performance and increase profit margin, which is the main subject of this research. Therefore, the research on the scope of Taiwanese manufacturing companies in Thailand, using case studies and semi-structured in-depth interviews to explore the following three issues: 1. Observe and describe how the Taiwanese manufacturing companies in Thailand develop procurement strategy and supplier relationship mode. 2. Exploring how Taiwanese manufacturing companies in Thailand can create procurement performance through procurement strategies and how supplier relationship management can enhance procurement performance and maintain or increase profit margins. 3. Exploring the procurement performance system of Taiwanese manufacturing companies in Thailand. The study found that the Taiwanese manufacturing companies in Thailand prefers a mixed procurement strategy, which mainly creates procurement performance through cost strategy, quality strategy, procurement time strategy and procurement geographic strategy. With close relationship with suppliers, exchange information and the flexibility of delivery time can enhance procurement performance. However, Taiwanese manufacturing companies in Thailand does not have complete system of procurement but with price, cost and delivery performance indicators.

並列關鍵字

Procurement strategy ； supplier relationship management ； procurement performance