The purpose of this study was to examine the correlation of the travel motivation, experiential value and behavioral intention. The subjects of this research were the tourists visited at Lu-Kang. The systematic sampling method was used, we issued a total of 600 questionnaires, and 542 efficacious questionnaires were collected. For the data analysis, we used descriptive analysis, Pearson product-moment correlation and stepwise multiple regression analyses. The results are as follows: 1) Tourists’ main motivation was to taste local specialty snacks. 2) The historical building was the most experiential value. 3) The visitors showed a strong willingness to revisit. 4) According to the correlation analysis, travel motivation and experiential value are positive with willingness to revisit. 5) Travel motivation and experiential value have significant influence on the prediction of the willingness to revisit. Based on above findings, this study therefore provides some practical suggestions for operator and program managers; it also offers a specific orientation for academics to conduct future researches.