In the 1960s, media scholar Marshall McLuhan claimed "the medium is the message," emphasizing the influence of media on civilization. McLuhan understood that media are not simply mechanical objects but profoundly human responses to sensory. Thirty years later, the German media theorist Friedrich Kittler adopted a radical "technological a priori" attitude, and asserted that "media determine our situation." In Kittler's archaeology of media, the passage from writing to new "mechanical storage technologies" - in other words, from the Gutenberg galaxy to the Marconi constellation - is not simply a mutation in the history of aesthetics but a revolution in the mass media as technologies of power. Beginning with the somewhat similar propositions of these two theorists regarding the historical development of media, this article examines media history, focusing on how McLuhan and Kittler discussed media dominance and the influence of media power. Finally, drawing on critiques of technological determinism, this article discussed and reflected on the significance of McLuhan and Kittler for media theories and research on media history.