沉浸式互動APP設計創新教學之研究

以雲林科技大學、彰化師範大學、嘉義大學和明道大學四所學校共同組成「農業數位行銷教學課程」，透過跨領域不同的課程及學生共同達成課程目標，以達到跨領域人才之互動與應用整合創新之教育目標。台灣農鄉景物正在逐漸消失，文化逐漸流失、人口老化、少子化、農業產銷以及面臨自然生態巨變等等問題，因此，如何結合科技的運用，如互動APP設計，可讓在人力逐漸減少的農鄉達到導覽和宣傳廣告鄉鎮之效益，以增進觀光、廣告之功效。本課程藉由北斗鎮和田尾的場域經營，以4Ds雙鑽石設計流程（Double Diamond Design Process），發展從發現（Discover）、定義（Define）、發展（Develop）與傳遞（Deliver）的創新方法論，透過多媒體整合概論、版面設計、數位繪本、微旅行設計、ICT手機概念操作訓練、場域親自體驗、世界咖啡桌概念、Design Thinking概念、APP案例介紹與實作，融合科技與在地文化特色、行銷在地文化、影音和互動APP設計等。研究結果在前測和後測的學生課程學習過程對於“創業家的精神”是有大的進步，因此，核心能力向度進步值能夠顯見課程學習整體的進步，並透過翻轉課程與教學目標的設定，最後能落實體驗文化和互動APP設計成果協助行銷在地產業。

關鍵字

沉浸式APP互動設計；同感設計； 4Ds雙鑽石設計流程；跨領域；創新教學模式

並列摘要

The objective of the teaching course on agricultural digital marketing jointly established by National Yunlin University of Science and Technology, National Changhua University of Education, National Chiayi University and Mingdao University was fulfilled by interdisciplinary programs and students to accomplish the educational goal of interaction of interdisciplinary talents and application of integrated innovation. The agricultural landscape in Taiwan is diminishing gradually due to issues like disappearing agricultural culture, aging population, declining birth rate, agricultural production and marketing and dramatic ecological changes. As a result, how to apply technology such as interactive app design to achieve the effects of tour guide and advertising villages and towns becomes critical. The field operation in Beidou and Tienwei towns was studied and the double diamond design process (4Ds for short) was adopted for a creative method of discovering, defining, developing and delivering. This course included introduction of multimedia integration, layout design, digital picture books, design of micro travel, operation training of ICT cellphones, field experience in person, the idea of the World Café, design thinking concepts and introduction and practice of app cases. In this way, technology and local cultural features were integrated, the local culture could be marketed and audiovisual effects were incorporated into interactive app design. The pre-test and post-test results of the research reveal students have significantly progressed in entrepreneurship during the process of program learning. Consequently, dimensional progress of core capabilities may indicate the overall progress in program learning via turning over the program and changing teaching objectives. Finally, cultural experience and interactive APP design results were put into practice to help marketing the local industry.

並列關鍵字

Immersiveinteractive app design ； Empathic design ； 4Ds double diamond design process ； Interdisciplinary programs ； Innovative teaching model

參考文獻

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