以圖像學解析國內時尚插畫風格發展

Analysis on Recent Development of Fashion Illustrationsin Taiwan Using Iconology

林佳瑩 ； 劉瑞芬

《輔仁大學藝術學報》 4期 (2015/07) Pp. 5-31

摘要

隨著時代的發展，由於科技的進步與圖像時代的來臨，而加速了圖文傳播，插畫越趨多元發展，插畫不只是侷限於紙本上，也不再只是文字的附屬品，因此賦予更高的價值，隨著產業結構與生活方式的變化，人們欲追求高品質與高品味的生活，在時尚產業中，以時尚插畫樹立起獨特的插畫風格，被認為是結合時尚、服裝、插畫與藝術等價值，時尚插畫家可以恣意揮灑自我特色。因此以近年來國內時尚插畫之風格進行圖像分析與探討為研究方向，在面臨廣大的插畫市場，時尚插畫的風格上並不是那麼明確，時尚插畫家如何與一般插畫家作區隔，時尚插畫與一般插畫定位有什麼不同，不管是在風格上，以及特色與應用上，為本研究之動機。本研究主要以時尚插畫家進行質性半結構式深度訪談法與帕諾夫斯基的圖像學分析為主，透過兩者交叉分析論證，整理歸納得出研究成果，包含時尚插畫家的創作歷程與接案合作經驗、媒材與技法的使用與呈現以及時尚插畫風格分析，即為本研究之目的。在研究成果分析與發現中，彙整出以下幾點結論：1.自身興趣與讀者正面的回應，是創作者們開始與繼續創作的原因、2.創作靈感來自於生活，風格與特色上以時尚與歐美插畫的方式、3.台灣時尚插畫創作具有發展淺力，未來時尚插畫發展將會越趨完整。根據訪談與圖像分析之結果，提出以下建議：保有作品特色與風格、繪圖基礎、經營與宣傳。

關鍵字

圖像學 ； 時尚 ； 插畫 ； 時尚插畫 ； 風格

並列摘要

The advance of technology and arrival of the era of icon accelerate the spreading of images and facilitate the booming of illustrations. Illustrations does not exist just on paper and re no longer an attachment to texts. They are given greater values after spreading. With the changes in industrial structures and the way of life, people look for a life of high quality and great taste. As fashion industries start booming in Taiwan, unique illustration styles are established among fashion illustrations. Considered as the combination of fashion, clothing, illustration and arts, fashion illustrations are no longer confined on paper. They are seen everywhere from package materials, leather products, cosmetics to advertising. Fashion illustrators are given the freedom to bring out their best, indicating more applications and values for fashion illustrations. This study was intended to analyze and investigate the style of fashion illustrations in recent years in Taiwan. In the mast illustration market, the style of fashion illustration is not clearly defined. What is the difference between a fashion illustration and ordinary illustrations we see every day? It is worth investigating in terms of styles, characteristics and applications. Qualitative semi-structural in-depth interview and Panofsky's iconological analysis were introduced in this study. A cross analysis between these two method led to the study results. Including the practical experience and work history of fashion illustrators, the use and presentation of materials and techniques and the classification of fashion illustration styles. The results may provide a basis for those who are interested in fashion illustrations.

並列關鍵字

Iconology ； Fashion ； Illustration ； Fashion Illustration ； Style