- 期刊
- OpenAccess
Cloud Computing for Targeted Advertising
並列摘要
Now, with the advent of Big Data and Cloud Computing advertisers, publishers and agencies can track the effects of advertising companies with unprecedented accuracy, directly linking sales to advertising. Targeted advertisement is an efficient way of matching clients' buying preferences with potential products from various vendors. We propose an application architecture that uses smartphones and cloud computing to distribute in real time advertisement information to clients by matching their location, preferences and price range with available products. Our test results of the proposed application show its applicability in targeted advertisement.
延伸閱讀
- 張乃文（2010）。The Development Strategy and Legal Issues of the Cloud Computing Industry。科技法律透析，22(12)，23-40。https://doi.org/10.7062/STLR.201012.0023
- 王春敏（2013）。Investigating the Performance of Using a Cloud Computing System〔碩士論文，國立虎尾科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0028-0608201317141500
- Lin, F. T. (2011). Cloud Computing as a New Computing Paradigm of Information Technology. 智慧科技與應用統計學報, 9(1), 1-12. https://doi.org/10.29807/JTITAS.201106.0001
- 郭詠詠（2011）。Revealing Cloud Computing Industry’s Competitive Advantage with Financial Ratios〔碩士論文，國立交通大學〕。華藝線上圖書館。https://doi.org/10.6842/NCTU.2011.00246
- 江偉玄（2015）。Wrong Approach to Cloud Computing〔碩士論文，淡江大學〕。華藝線上圖書館。https://doi.org/10.6846/TKU.2015.00198