保險業企業社會責任實踐之質性研究

本研究以社會交換理論及社會支持理論為基礎，探究保險業企業社會責任之實踐內涵。為達研究目的，本研究採取質性研究法，以立意取樣方式，依據半結構式訪談大綱進行訪談，研究結果分別從「策略制度」、「社會交換」及「社會支持」等三個面向，歸納出以下七個命題：（一）參與過程成員可分為「策略制訂者」、「執行者」與「追隨者」三種角色；（二）透過「利益的吸引」能增進成員參與之信任；（三）信任信念受個人特質影響；（四）成員須認同企業共同價值觀；（五）須建立制度與監督管理；（六）須重視資訊安全保障隱私權；（七）支持成員並激發分享行動。

關鍵字

社區服務；社會交換；社會支持；保險業；企業社會責任

並列摘要

Based on the social exchange theory and social support theory, this study explored the practice process on corporate social responsibility (CSR) of the insurance industry. The qualitative research method was used to conduct interviews based on the semi-structured interview outline, taking the method of intention sampling. Through strategic system, social exchange, and social support view, the major findings of this study are summarized as followings: (1) The participants in the process could be divided into three roles: ＂strategist＂, ＂executor＂ and ＂follower＂. (2) Trust can be enhanced through ＂attraction of interests＂. (3) Trusting beliefs were influenced by personal traits. (4) The participants must agree with the corporate values. (5) Establishment of system, supervision and management are necessary. (6) Pay attention to information security privacy. (7) Support the participants and stimulate sharing.