- 期刊
Questioning Sustainability: Instagramable Tourism in Indonesia
摘要
This paper focuses on the blooming use of social media platforms for Instagramable tourism in Indonesia. Social media, particularly Instagram, has been utilized for tourism in Indonesia in the last five years. The utilization of social media for tourism has also been supported by the Indonesian Ministry of Tourism through the launching of digital tourist destinations, as they fit the lifestyle of young people who like selfies and prefer domestic destinations. This initiative has shown success in many places, as the development of tourist destinations has been very quick; Instagram makes it easy to spread the word about the existence of touristic attractions, which encourages more people to visit. By employing this technique, new tourist destinations have attracted many visitors only months after opening to the public. These potentials, however, have been accompanied by several, sometimes negative, consequences. In some cases, there has been resistance to tourist development, mainly by local people living in the area. Another consequence is that as the Instagram trend spreads, tourist destinations have to keep improvising to offer new Instagram photo spots and spectacles while trying to maintain a culturally relevant identity. In this paper, we try to evaluate the sustainability of Instagramable tourism in Indonesia based on Ritchie and Crouch's five concepts of competitiveness. The results show that while there are no significant issues regarding political, environmental, or technological competitiveness, many digital tourist destinations have issues related to sociocultural and economic competitiveness. In this paper, we argue that to make the development of Instagramable tourism sustainable, there must be an effort to evaluate and consolidate with locals to reduce social impacts while continually improvising the services offered for tourists.
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