台灣半導體產業使用RFID的策略優勢

RFID As Strategic Advantage for Taiwan Companies

包里斯(Boris Andre Spellmeier)

指導教授 ： 湯明哲

國立臺灣大學/管理學院/國際企業學研究所/碩士(2007年)

https://doi.org/10.6342/NTU.2007.10358

摘要

在全球化激烈競爭的時代裡，日新月益的電腦、網路、資料儲存及處理等技術，
還有盜版商品造成的銷售損失，皆迫使供應鏈上的企業必須找出新技術以保障其
競爭力及加強其商業優勢。RFID 這項技術似乎包含了解決此問題所有必要的成
份：更透明的供應鏈、既省時又省錢、以及更多企業間過程最佳化的機會，這些
整合在一起，可在全球化導向的商業中提供策略上的優勢。本論文將給予RFID
明確的定義，探討該技術的應用層面及顧客價值，並剖析應用該技術的公司有那
些策略上的優勢。未來，更高的安全性及顧客服務需求，以及產品自動辨識的標
準流程將會在這要求即時的世界中扮演重要角色，而RFID 勢必會被應用到相當
廣泛的領域裡。若能擴展此項技術的運用範圍，搭配正確的決策，台灣將會獲得
明顯的市場佔有率。本論文指出，台灣企業必須找出其製造、貿易等在全球布局
上的策略優勢。末尾並會針對台灣在工業上的角色提出一些預測。

關鍵字

RFID ； 台灣

並列摘要

Changes in the computer technology, access to the Internet, data storage and processing,
together with globalization and fierce competition as well as increasing sales loss due to
counterfeit products, have forced companies in a supply chain to think about new ways
and technologies to secure their competitiveness and strengthen their business
advantages. The RFID technology seems to possess all the needed ingredients for a
solution. Higher visibility in the supply chain, cost and time reduction, and process
optimization opportunities across companies combine to deliver strategic advantages in
the globally-oriented business. This thesis will describe the RFID technology, providing
a clear definition, some applications, the customer value, and the strategic advantages
for the companies that deploy it. In the future, customer driven demands, higher demand
for security and customer services, and the automation of standard process of product
identification will play a significant role in the real-time world, where RFID will
certainly find its use and acceptance in many areas. Taiwan may gain a significant
market share by using this technology for the local companies, provided that the right
decisions can be made to strengthen their position by broadening its use and exporting
its capabilities. The thesis will show how Taiwanese companies have to think about the
strategic advantages in their global position in manufacture, distribution and trade.
Taiwan's role in this industry will be described and some forecast will be made at the
end of the thesis.

並列關鍵字

RFID ； Taiwan

參考文獻

Growth of an American Surveillance Society”, www.aclu.org/privacy

Centre News Agency, „MOEA Sets Private Investments Goal of Over NT$1 trillion in

2007“, March 1, 2007,

EPCgobal Guideline,

Smart Cards and Identification”, 1st Edition, 1999