台灣植物工廠獲利性之案例分析

A Case Study on the Profitability of Taiwan’s Plant Factory

曾詠(Yung Tseng)

指導教授 ： 陳郁蕙

國立臺灣大學/生物資源暨農學院/農業經濟學研究所/碩士(2019年)

https://doi.org/10.6342/NTU201902064

摘要

許多研究已經證明植物工廠是技術可行，但是對於經濟可行性分析，研究很少。本論文以欣鮮圃案例研究為基礎，評估是否只銷售新鮮生菜是否經濟可行。一般的經濟可行性是使用淨現值來評估，但由於商業機密，無法獲得收入和未來的銷售計劃。因此，該研究使用停產點和消費者的意願支付值作為指標進行比較，以此評估經濟可行性的最低要求。
對於150克綠葉生菜，欣鮮圃的停產點為70.47新台幣，但消費者的支付意願為27.47新台幣。停產點遠遠高於消費者的支付意願，因此僅僅出售新鮮蔬菜在經濟上是不可行的。同時欣鮮圃還有食物加工，將蔬菜變成酵素，面膜和沙拉。附加價值分別為新台幣930元，新台幣889元和新台幣98元。利潤與成本比率分別為147％，223％和50％。酵素具有較高的附加值，但面膜具有較高的利潤成本比。因此，應該在面膜上投入更多，獲得更多利潤。

關鍵字

植物工廠 ； 經濟可行性 ； 附加價值 ； 停產點 ； 欣鮮圃

並列摘要

Many researches has been proven that plant factory is technology feasible, but for the economic feasibility analysis, there are very few studies. This dissertation is based on Unifresh case study to evaluate whether only selling fresh lettuce can be economic feasible.
The economic feasibility in general is using net present value to evaluate, but due to business confidential, revenue and future plan of sales are unable to be obtained. Thus, the study uses shutdown point to compare with consumer’s willingness to pay as an indicator to as a minimum requirement to determine economic feasibility.
The shutdown point of Unifresh for 150gram of leafy lettuce is 70.47 NTD, but the consumer’s willingness to pay is 27.47 NTD. The shutdown point is much higher than consumer’s willingness to pay, so it is not economic feasible to just selling fresh vegetable.
Meanwhile Unifresh also has food process, to turn vegetable into enzyme, facial mask, and salad. The value-added is 930 NTD, 889 NTD, and 98 NTD respectively. The profit to cost ratio is 147%, 223%, and 50% respectively. Enzyme has higher value-added number, but facial masks has higher profit to cost ratio. Therefore, it should invest more on facial mask to get more profit back.

並列關鍵字

Plant factory ； Economic Feasibility ； Value-added ； Shutdown Point ； Unifresh

參考文獻

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