上市(櫃)公司策略聯盟後之長期績效探討

The long-run performance following strategic alliances in Taiwan

黃信漢(Xin-Han Huang)

指導教授 ： 顧廣平

淡江大學/商學院/財務金融學系碩士在職專班/碩士(2012年)

https://doi.org/10.6846/TKU.2012.01122

摘要

本研究係蒐集自1990年至2007年間，曾進行策略聯盟之上市(櫃)公司為研究對象，共計85筆樣本數。並使用各種不同之績效衡量方法，探討企業進行策略聯盟，是否能有效提高獲利、降低成本、分散風險及增加公司價值。研究結果指出：
一、上市(櫃)公司策略聯盟後之長期投資績效：
投資者若期許上市(櫃)公司透過策略聯盟，能為股票報酬帶來超額利潤，仍需要多加考量與審慎評估。且透過實證結果發現，並沒有充份且一致性之證據支持其上市(櫃)公司在進行策略聯盟後，其股票報酬存在長期異常之現象。
二、上市(櫃)公司策略聯盟後之長期營運績效：
上市(櫃)公司策略聯盟後，其獲利並無預期之成長，且劣於同產業，其整體營運績效明顯下滑，並低於同業。

關鍵字

策略聯盟 ； 長期績效 ； 投資績效 ； 營運績效

並列摘要

The paper, collected data 83 strategic alliance companies in 1990 January to December 2007 in Taiwan, and using a variety of different types of performance measure. After explore enterprise strategic alliance, whether it can effectively improve profitability, cost down, diversify risk and increase the value of the company.
The study concluded that：
1、The long-run investment performance following strategic alliances：
There is no critical evidence that the strategic alliance, the stock return have excess profits of the phenomenon.
2、The long-run operating performance following strategic alliances：
After Strategic Alliance, profits did not increase, and lower than the same industry. Long-run operating performance decline also lower than other.

並列關鍵字

Strategic Alliance ； long-run investment performance ； long-run operating performance

參考文獻

2. Barber, M. B. and Lyon, J. D. (1996), Detecting abnormal operating performance: The empirical power and specification of test statistics, Journal of Financial Economics, 41, 359-399.

3. Barber, B. M., and Lyon, J. D. (1997), Detecting long-run abnormal stock returns: The empirical power and specification of test-statistics, Journal of Financial Economics, 43, 341-372.

4. Barney, J. B. (1991), Firm resource and sustained competitive advantage, Journal of Management, 17, 99-120.

7. Devlin, G. and Bleakly, M. (1988), Strategic alliances: Guidelines for success, Long Range Planning, 28, 18-23.

8. Fama, E.F., and French, K. R. French , (1992), The cross-section of expected stock returns, Journal of Finance, 47,427-465.