台灣紅磚建築之文化符號應用於產品設計

Applying Cultural Symbols of Taiwan Red-Brick Architecture on Product Design

蔡宛樺(Wan-Hua Tsai)

指導教授 ： 楊明津

國立臺北科技大學/設計學院/創新設計研究所/碩士(2011年)

摘要

紅磚建築之所以讓人覺得親近是因為本身的顏色所散發出來的質感，經過歲月的流逝，略帶粗糙的表面因斑駁而產生更不一樣的情懷，使人更容易親近，帶領人陷入時光隧道的記憶中，倍感親切與溫馨，如此的特質，是現今建材所無法表現的。
近年來，政府強力推動「文化創意產業」，藉由生活中產生的靈感、創意結合到產業中，帶來新的發展潛能和商業化的機會，這些歷經千萬年文化演進與淬煉出的符號、圖騰、工藝與藝術等文化密碼，供設計者轉化成設計創意，提供設計美學無限的資源。
本創作將紅磚建築的文化符號經挑選、塑造、轉譯、搭載、融入於商品設計中，從台灣紅磚建築擷取出文化特性或特徵，針對其思維象徵發展商品之主要的功能或概念，最後再將紅磚紋飾利用設計轉化基本原則將圖案視覺化，讓商品具有識別功能。發展出三款產品：「透」、「聚」、「憩」的設計。並期望以一系列的作品喚起使用者的共鳴。

關鍵字

紅磚建築 ； 磚雕 ； 文化符號 ； 文化商品

並列摘要

The reason why red-brick architectures convey a sense of intimacy is because of their color texture. As times pass by, the rough and boorish surfaces are rugged to have different feelings which bring people closer. People are fallen into the memory of time tunnel. Such qualities, gracious and warm, cannot be performed by modern building materials.
In recent years, the government strongly promotes “cultural creativeness business.” New development potential and commercialized opportunities are brought out combining the inspiration and creativity. Having ten million years of cultural derivation, these symbols, totem, technology, and art are transferred into creative art work by the designers. These cultural codes become the infinitive sources for aesthetics design.
This work fused the cultural symbols of red-brick architecture into the merchandize through selection, modeling, interpretation, and loaded. The characteristics or features were taken from Taiwan’s red-brick buildings to develop the main function or concept of the products. Finally, the red-brick patterns were visualized through basic principal of design conversion. Three product designs, “Tou (Penetrating),” “Ju (Collection),” and “Chi (Rest)” were developed with distinguishable features. This series hopefully can echo with the users.

並列關鍵字

red-brick architectures ； brick carving ； cultural symbols ； cultural product

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