日本動漫畫之屬性研究

面對多媒體的發達與表現方式的進步，多樣化又引起年輕人心裡共鳴的吸引方式。別於舊的日本動漫畫形式，於2002年的一個新的代名詞『萌』－強化刺激，高度感受的特質。使閱聽人成為忠誠的動漫迷。日本動漫畫難以抗拒的魅力。是動漫畫中的角色表現出的屬性。獨有的表現方式。讓閱聽人區別於一般現實的感受，在日本動漫畫情有獨鍾的模式下，跨越日本動漫畫劇情的本質，形成了專注於獨有的表現形式，存在於教科書，與地方產業、文化精神結合。增加了日本動漫畫的廣度與領域。本研究主要是運用調查法探討對『萌』所產生的各種現象；探討日本動漫畫產生高度吸引的原因。依據文獻了解日本動漫畫的特性，解釋吸引的過程並於研究設計中運用魅力工學作為主要的研究方法。在前測篩選上，運用焦點團體法進行角色樣本蒐集的方向與選擇的適切性。目的為確保樣本與實驗的品質與分析執行的流暢性。樣本分類排序方面，根據前項歸納出的依據。為顧及對調查進行中的舒適性與流暢性、持久性。在KJ法分類中，歸納為一般項、男性項、女性向。並在同一類別裡，同一作品系列儘量集中，有助於受測者在施測中，經驗提取具有理想的連貫性。施測魅力工學過程上，對受測者在分類過的樣本群進行(1)喜好分類、(2)語彙發散(3)對樣本分級給分。初步整理後依據(1)受測者對調查樣本所提出的次數(2)對相近的敘述，進行語彙的精簡。在對照性質後，轉化為屬性。並與受測者在前項調查中，對樣本給分總和並加權平均，於數量化I類的統計中，進行交叉分析。得出類目屬性在角色樣本中的影響關係。整理後編表求出權重值，繪製成統計圖。簡易的敘述角色樣本與角色屬性的影響。經過整理，歸納了幾項結果。(1)在樣本上，以作品零之使魔中的角色露易斯得點最高，為244分，其次為初音未來中的初音得分為140，再來為櫻高輕音部的中野梓，得分為135。(2)就屬性方面，正向刺激部分，以學生會長的最高，為0.120，其次為斯文，為0.114，再來是母性特質，為0.113；在負向屬性部分：以蝸牛的點數最高，為-0.139，其次為香煙，為-0.136，再來是幼兒口調，為-0.108。(3)在權重值方面：主題與吉祥物的項目中的蝸牛的權重值最高，為0.485。其次是項目的其它身體特徵中的觸手，數值為0.321，再來是角色在劇中之嗜好的香菸0.207。在分析方面，經過統計後，將得分最高的前三個角色與編表歸納後的屬性帶入魅力函數公式，求出零之使魔中的露易斯得點為0.722，初音未來的初音得分為1.453，櫻高輕音部的中野梓，為0.794。得出數據後在驗證上替換角色原本有的屬性並重新給分，運用T 檢定的顯著性與肯德爾和諧係數受測者評分之一致性，經過調查，確定屬性在角色上改變，對閱聽人心理感受產生影響。在結論部分，根據調查的發現，屬性在閱聽人由初接觸到成為一個觀念化的經驗者，經過同項屬性的重複接觸，形成一個循環模式，並分析出屬性的運用在日本動漫畫存在著數種層次的性質，並嘗試將模式繪製成模擬圖，對欲探討日本動漫畫的相關研究，提供一個參考。

關鍵字

日本動漫畫；角色；屬性

並列摘要

The face of multimedia development and expression of progress, diversity and lead to ways to attract young people to resonate with the heart. Different from the old form of Japanese comics, in 2002 a new synonym for "Moe" - strengthened stimulus, the characteristics of a high degree of experience. The audience into loyal fans,. Japanese comics irresistible charm. Is the role of comics in the performance of the property. Unique expression. So different from the general audience the feeling of reality, in a soft spot for Japanese comics mode across the essence of Japanese comics story, focusing on the formation of a unique form of expression found in textbooks, and local industry, culture spirit of the. Increase the breadth and Japanese comics field. This study is a survey method to explore the use of "Moe" arising from the phenomenon; of Japanese comics have a high degree of attractive reasons. Based on the literature about the characteristics of Japanese comics to explain the process to attract and charm in the study design, the use of engineering as a major research methods. The first test screening, the use of focus group for the role of sample collection and selection of the direction of the appropriateness. Aims to ensure that the sample analysis and experimental implementation of the quality and fluency. Sort the sample, according to summarize the basis of the preceding paragraph. To take into account the ongoing investigation and smooth comfort, durability. In the KJ method category, grouped into general items for men items, women to. And in the same category, try to focus on the same series of works to help the subjects in the test facilities, the experience of extracting a desired consistency. Surveying charm engineering process, the classification of subjects in the sample group had carried out (1) preference categories, (2) vocabulary divergence (3) of the sample to the sub-classification. After the initial order based on (1) subjects were raised by the survey sample number (2) similar to the narrative, the vocabulary of the streamlining. In the control nature, into the property. With the subject's previous survey, the sum of the sample to the sub and the weighted average number of Class I at the statistics, cross-analysis. Come to the role of category attribute in the sample of relations. After finishing the table find the weights compiled, drawn into the charts. Simple description of roles and role properties of the sample. After finishing, summarize several results. (1) in the sample, the zero of the magic to work in the role of Louise was the highest point, 244 points, followed by the beginning of the beginning of the next sound in the sound score of 140, again for the cherry high light alto Nakano Azusa, score of 135. (2) attributes, some positive stimulus, the student president of the highest, 0.120, followed by gentle, to 0.114, again is the maternal qualities, 0.113; negative attributes in part: a snail's highest points, is -0.139, followed by cigarettes, as -0.136, again stressed the mouth of young children, as -0.108. (3) weights: the project theme and mascot of the highest weights of snails, as 0.485. Second, the project's other physical characteristics of the tentacles with a value of 0.321, again a role in the drama of the hobby of cigarettes 0.207. In the analysis, through statistics, will be the highest score in the first three tables summarize the role and compiled into the charm of the property after the function formula, calculate the zero of the magic point of Louise was 0.722, the future Hatsune Hatsune score is 1.453, cherry high light alto Nakano Azusa, 0.794. Validation data obtained on the replacement in the role of some properties of the original and re-to the sub, using T-test of significant and Kendall coefficient subject's score of consistency, after investigation, determine the properties change in the role of audience feelings of psychological impact. In conclusion, according to survey findings, the property in the audience from the beginning of exposure to a concept of experience, after repeated contacts with the property, forming a circular pattern, and analyze the properties used in Japanese comics exist with several levels of nature, and try to draw into the simulation model diagram, for want of Japanese comics-related research, provide a reference.

並列關鍵字

Japanese animation ； character ； attributes

參考文獻

[30]陳仲偉(2002)文化產業全球化的發展模式───以日本動漫產業為例國立清華大學社會學研究所

[27]造形之塑造— 以造形特徵為基礎。

[2]張春興(1992) 張氏心理學辭典.台北：東華.

[41] Lina Bonapace（2002）, Pleasure-based human factors and the SEQUAM:sensorial quality assessment method, Pleasure with Products-BeyondUsability, Taylor & Francis, p189-218。

[36] Kelly, G.A.（1955）, The Psychology of Personal Constructs, Vol. 1& 2, W.W. Norton。

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日本動漫畫之屬性研究

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