企業文化影響設計人員產品開發過程材質選用之因素研究

A Study of Factors Influencing Materials Selection within Corporate Culture

廖育賢(Yu-Xian Liao)

指導教授 ： 陳文印

國立臺北科技大學/設計學院/創新設計研究所/碩士(2011年)

摘要

在產品設計過程中，設計人員所肩負責任，其為必須整合運用企業內外部資源，展現出滿足消費者需求及企業形象傳達；產品設計包含了造形、色彩及材料，在這蓬勃發展社會成長的我們，對於產品的使用感及觸覺更加重視；拜科技發達之賜，讓我們現在能應用的材料更加多元，應用之處也更加廣泛，不再只侷限於原有的天然材料資源。處於企業環境中影響著設計人員對於設計創新及材質呈現感表達的新穎度，本研究採以透過設計人員的角度探討企業文化影響材質選用上之間的關聯性，及材質選用因素彙整以助於企業運用。
本研究以質性研究的方式進行，主要採用文獻分析法與訪談法。先從文獻資料分析了解使用材質應用、企業設計文化及設計決策的用途定位演變並歸納設計材質應用的定義與屬性。再以深度訪談11位企業內部設計人員，以探討出企業影響設計人員在材質上的抉擇因素。
經過研究歸納企業文化影響設計人員思考因素有：(一)鮮明的企業形象及標語、(二)企業產品獨有產品特徵、(三)建置企業形象資料；設計決策方式有：(一)元素抽離，議題式發想、(二)深入觀察參與市場族群使用行為，並長期記錄累積；材質應用因素有：(一)企業產品使用適性及材料物理特性、(二)滿足企業產品使用性能、(三)市場趨勢及產品使用環境。
綜合研究結果，歸納出為未來企業發展產品材質選用因素及策略共有五個層面的影響(一)企業形象：1.建立鮮明具有區隔化的企業標語、2.創新觀念納入企業理念、3.企業內部人員認同；(二)企業資源：1.材質知識庫設置、2.累積紀錄企業專案歷程材質、3.認識加工法及企業設備、4.安全強度及法規範圍內，優先選用永續環保材料；(三)市場族群：1.目標族群使用行為、2.安全使用、3.符合使用環境、4.以產品功能區隔適用族群；(四)創新呈現：1.構想呈現感建立主軸關鍵字、2.滿足產品使用性能、3.選用多元材質搭配、4.注意使用操作時的感覺適性、5.需保護的產品內部元件；(五)人員訓練等：1.開放式管理，拉進各階級設計人員，提升效率、2.知識管理，傳承延續，設計經驗累積等18項影響材質上的選用因素，以供未來企業組織欲轉型，提升設計策略時，可參考本研究所提出五項層面及18項因素制定企業設計策略依據。

關鍵字

企業文化 ； 設計策略 ； 材質選用 ； 訪談法

並列摘要

Designers have the responsibility in the product design process, which is to integrate the use of internal and external resources and satisfied consumer demand and corporate image;Product design includes shape, color and material, a sense of the use and touch more important today.We can apply to the materials more diversity and widespread by the science and technology is developed,no longer limitation on natural material resources.The Corporate environment affects designers the innovation and materials expression of novelty,this study investigates the relatedness of Corporate Culture Influencing Materials Selection by the Designer's point of view and corporate is used to archive material selection factors.

This study used Literature Survey Method and In-depth Interview to collect primary and real data to find Corporate Culture, Design Strategy, Materials Selection and Summarized the definition and properties of the design materials applications.There are in-depth interviews with 11 designers in corporate which explore the factors influencing Materials Selection within Corporate Culture.

The main findings the factors of Corporate Culture are influencing the designers:
1. Corporate image and slogan is clearly.
2. There are unique product identity in Corporate products.
3. Building corporate image data.

The factors of Design Strategy:
1. Detached elements of design and think upon by subject type.
2. Observing the behavior of the design targets and recording long-term.

The factors of Materials Selection:
1. The adaption of Corporate products and the Physical of materials.
2. Satisfied with the functions of corporate products.
3. The Market trends and the environment of product using.

The result of study, there are five levels of influence which corporate development and product strategy for material selection factors in the future.

1. Corporate image :
(1)Establishing the Corporate slogan clear and segmental.
(2)Innovative ideas into the corporate mind.
(3)The recognition of internal staff.

2. Corporate Resource :
(1) Setting the Material database.
(2) Recording the progress which Corporate project selects material.
(3) Understanding the manufacture method and corporate equipments.
(4) Preferring sustainable environmentally-friendly materials in the security strength and the law.

3. The market targets :
(1) The behavior of the design targets.
(2) Safe to use.
(3) Conform to environmental of using.
(4) Segmented the groups by product identity.

4. Innovation presents :
(1) The establishment of the keywords by Showing a sense of vision.
(2) Satisfied with the functions of products.
(3) Using Multi-material.
(4) Attending to the feeling when using.
(5) Need to protect the product of the internal components.

5. Staff training :
(1) Using the opening managements will be make designers close and improve efficiency.
(2) The design experiences accumulated by knowledge management and helped
new designers.

The eighteen factors of selection material ,that will help Corporate sets design strategy or reforms the organizations .

並列關鍵字

Corporate Culture ； Design Strategy ； Materials Selection ； Indepth Interview

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