以正規概念分析為基礎之競爭智慧系統

An Enhanced Competitive Intelligence System based on Formal Concept Analysis

謝廷威(Ting-Wei Hsieh)

指導教授 ： 戚玉樑

中原大學/商學院/資訊管理研究所/碩士(2012年)

https://doi.org/10.6840/cycu201200734

摘要

競爭智慧是在符合道德及法律規範下，運用資訊科技協助，主動蒐集企業包含競爭對手、產業環境及市場競爭力等外部資訊，協助企業決策者能夠瞭解企業所處產業環境及市場變化，以便能做出快速、正確的決策，維持並強化企業競爭力。競爭智慧系統是由組織部門、職能及外部公開資訊等三項領域協同合作，使得競爭智慧得以傳遞至對應之組織部門職能，以協助企業決策者進行決策。本研究以正規概念分析進行組織部門、職能及外部公開資訊等三項領域之知識概念分析，建立組織部門、職能及外部公開資訊知識本體，透過知識本體明確表達領域知識以及概念間關係，建立組織部門、職能及外部公開資訊知識庫，並使用SWRL語意規則定義出職能與外部公開資訊之間的關係，建置具有推論之能力競爭智慧系統，期能將新聞即時且準確的，傳遞至各組織部門與職能，透過風險矩陣協同整合各相關決策部門的回饋及權重，延伸競爭智慧系統至決策的參與階段，提升競爭智慧系統於決策的支援程度。

關鍵字

語意規則 ； 正規概念分析 ； 競爭智慧 ； 知識本體

並列摘要

Competitive intelligence is the spontaneous collection of external information about enterprises including competitors, industry environment and competitiveness in the market through the assistance from information technology under the ethical standard and legal regulations in order to help the enterprise decision-maker understand its industry environment and changes in the market, so that it can make quick and correct decisions to maintain and strengthen enterprise competitiveness. Competitive intelligence system requires the cooperation among the three fields of departments in the organization, competence and external public information to deliver competitive intelligence to the corresponding department competence and further support the decision making for the upper management in the enterprise. Formal concept analysis was applied to analyze knowledge concepts in the three fields of departments in the organization, competence and external public information and establish the ontology for the three fields. Through ontology, the relationship between field knowledge and concepts was clearly expressed and the knowledge base for the three fields was built. With SWRL Semantic Rule, the relationship between competence and external public information was defined and a capability competitive intelligence system with the ability of inference was established to correctly deliver news to each organizational department and competence in time. Through risk matrix, the feedback and weight of each related decision-making department was coordinated. The competitive intelligence system was extended to the stage of decision making and the support provided by this system to decision-making was enhanced.

並列關鍵字

SWRL ； Competitive Intelligence ； Formal Concept Analysis ； Ontology

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