企業文化之執行機制探討-以博而美關係企業為例-

Research of the Implementation Mechanisms of Corporate Culture -A Case Study of TBMS Group Companies-

汪鼎華(Ting-Hua, Wang)

指導教授 ： 劉立倫

中原大學/商學院/企業管理研究所/碩士(2016年)

https://doi.org/10.6840/cycu201600127

摘要

企業文化扮演著指導經營理念與營運策略的角色，同時在企業內部影響員工的態度與行為。而企業在追求利潤的過程中，則必須兼顧利害關係人的權益並執行企業社會責任。同時當企業面臨接班傳承時亦必須落實企業文化的傳遞，以達成永續經營的使命。
本研究發現企業文化對於企業營運的各項層面將產生指導的作用，同時對於企業員工將產生共同信念並強化其核心價值，對於企業而言將有助於創造其營運上的未來價值。而透過董事會所建立的公司治理制度將企業文化傳承延續，以及透過經營高層所制訂的企業倫理將企業文化落實於作業規範，皆將有助於企業文化在組織中的執行。同時企業文化的執行機制與流程則包含了創辦人的信念、董事會的支持、經營高層決策規劃、以及企業全體員工的實踐。
本研究預期效益包括：將企業文化與經營運作緊密結合來創造企業永續經營價值；當企業員工快速成長時有助於規範行為並提升企業文化融合效率；透過本個案來學習如何將「普世價值」與企業文化結合提升文化廣度與深度，並吸引人才創造企業競爭力

關鍵字

企業文化 ； 企業倫理 ； 公司治理 ； 企業社會責任

並列摘要

Corporate culture will play the role to guide the business philosophy and strategy, as well as affect employee attitudes and behaviors in organization. Enterprises have to consider the interests of all stakeholders in business operations, in order to achieve the corporate social responsibility. Also have to implement the connection of corporate culture while in the process of business succession, to achieve the mission of corporate sustainable operation.
The study found that corporate culture will guide the operational policy in all the levels of business infrastructures, also form a common faith and reinforce the core values for employee, to help enterprise create the future value in business. The corporate governance established by the Board of Directors, will help the corporate culture succession in enterprise. And the corporate ethics established by the high-level managers, will help the corporate culture implementation in business operations. The implementation procedures of corporate culture will includes the faith of enterprise creator, supports from the Board of Director, the strategic plans form high-level managers, and the implementation by all employee in enterprise.
Expected benefits of study results are including: the corporate culture and business operations closely integrated to create sustainable business value; to regulate the behavior of new employee when the rapid growth of organizations, and enhance the efficiency of cultural fusion; through the case study will learn to combine "universal values" with corporate culture, to enrich the breadth & depth of culture, and attract talent to create enterprise competitiveness.

並列關鍵字

Corporate Culture ； Corporate Ethics ； Corporate Governance ； Corporate Social Responsibility (CSR)

參考文獻

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