跨境電商物流之關鍵成功因素分析 ：以A公司為例

Key Success Factors of Cross Border e-Commerce Logistics : A Case Study of A Company

江建志(Chien-chih Chiang)

指導教授 ： 任維廉

國立交通大學/管理學院/管理學院高階主管管理碩士學程/碩士(2018年)

摘要

最近這 10年電子商務隨著網路科技與行動電子裝置的發達，每年在跨境電商上都是以驚人的速度快速成長。這一部分也同時刺激到買、賣二端的物流商機。全球幾個電子商務發展快速的大型集團在看好這樣的前景下也紛紛投入物流方面的經營。因此這樣趨勢已經到了銳不可擋的地步。

本研究藉著蒐集有關跨境電商物流所需的關鍵能力文獻資料，藉由專家問卷整理出經營跨境電商物流之關鍵成功因素架構。經詢問 8位專家的意見後，歸納出跨境電商物流 A公司之關鍵成功因素最主要為：市場認可度、市場競爭力與市場開發能力、員工品質為最重要，其次為：電子化程度、資訊系統統整程度、財務風險管理能力、運作風險管理能力、政府效率、匯率、企業效率。本研究提出對A個案公司該強化的具體工作：
一、深耕專注經營市場具備行銷開發與數據管理能力。
二、強化資訊系統管控所有流程。
三、充分掌握各國外貿環境提供穩定物流服務品質

本研究分析各個關鍵構面，以提供未來跨境電商物流業者將來經營時所需注意事項與制定策略之參考。

關鍵字：跨境電商、物流、關鍵成功因素。

關鍵字

跨境電商 ； 物流 ； 關鍵成功因素

並列摘要

In the recent 10 years of e-commerce, with the advancement of network technology and mobile electronic devices, cross-border e-commerce has been growing at an alarming rate every year. It also stimulates the purchase and sale of logistics business opportunities. The rapid development of several large e-commerce companies around the world has also invested in logistics operations under such promising prospects. Therefore, this trend has reached an unstoppable level.

In this study, by collecting literature on key capabilities needed for cross-border e-commerce logistics, an expert questionnaire was used to sort out the key success factors for operating cross-border e-commerce logistics. After inquiring the opinions of eight experts, the key success factors of cross-border e-commerce logistics company A were summarized as follows: Market recognition, market competitiveness and market development capabilities, and employee quality were the most important, followed by: An electronic process, integration of information systems, financial risk management capabilities, operational risk management capabilities, government efficiency, exchange rates, and corporate efficiency. This study proposes specific work for A Case Company to strengthen:
1. Deep-rooted and dedicated business markets have marketing development and data management capabilities.
2. Strengthen information system management and control of all processes.
3. To fully control the foreign trade environment of countries to provide high quality logistics service.

It also analyzes the key aspects to provide reference for future cross-border e-commerce logistics business operators in the future when they are required to operate and set strategies.

Keywords: Cross-border e-commerce , Logistics , Key Successful Factors

並列關鍵字

Cross-border e-commerce ； Logistics ； Key Successful Factors

參考文獻

參考文獻

中文文獻

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2. 台北市進出口同業公會 (2016)。

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