愛美是人的天性,現代人身處於繁忙緊張的生活步調,隨著台灣周休二日後,使得美容與休閒結合,成為主要的消費趨勢。台灣美容產業在經營加盟連鎖店,擴張的最大的因素:就是優秀人才,只要有人才就可以做多少事,最困難就是人力需求的問題。如決勝平臺中提到,人才的運用和培養,應該像是種養花草,企業和組織的領導者擁有的是土地資源(平臺)只要好好耕耘土地(平臺的人才機制),剩下就是投入一顆種子,讓人才自由生長。也就是說,企業應該將精力放在怎麼形成機制,提供土壤,人才自然會尋找適合的位置,要將[人力資源管理]與[組織架構設計]視為一套能夠自我發展的體系。 本研究案例窈窕佳人美容美體spa生活館的前身有8年是克麗緹娜直銷體系行銷總監, 2007年決定自創品牌-窈窕佳人,透過網路行銷延攬客戶,建立人才教育平臺。窈窕佳人經營策略採內部創業共好模式及完整人才教育平臺,與員工共好、共享、共榮,致使美容事業版圖跨足桃竹苗區,建構人才教育平臺,共創美好藍圖。
The beauty of the United States is human nature, and the modern person is in a busy and stressful life. With the two days of the week off in Taiwan, the combination of beauty and leisure has become a major consumer trend. The biggest factor in the expansion of Taiwan's beauty industry in franchising chain stores is that excellent talents can do as long as there are talents. The most difficult problem is the demand for manpower. As mentioned in the deciding platform, the use and cultivation of talents should be like planting flowers and plants. The leaders of enterprises and organizations have the land resources (platforms) as long as they work hard on the land (the talent mechanism of the platform). The rest is investment. Seeds allow people to grow freely. In other words, companies should focus on how to form mechanisms and provide soil. Talents will naturally look for suitable locations. They should consider [human resource management] and [organizational design] as a system that can develop themselves. This research case has been the predecessor of the Beauty Beauty Body Spa Life Museum for 8 years. It is the marketing director of Christine's direct sales system. In 2007, she decided to create her own brand, the Best Lady, to recruit customers through online marketing and establish a talent education platform. Qi Jia's business strategy adopts a good model of internal entrepreneurship and a complete talent education platform. It shares good, shared, and co-prosperity with its employees, resulting in a beauty industry that spans the Peach and Bamboo Miao area and builds a talent education platform to create a beautiful blueprint.
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