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  • 學位論文

以人力資本觀點探討社會企業的共享價值策略

A human capital view to explore sharing value strategy of social enterprise

指導教授 : 黃良志
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摘要


摘 要 本研究主題是以人力資本觀點,探討社會企業的共享價值策略。研究目的是嘗試從人力資本觀點,探討社會企業家如何透過組織治理,強化人力資本效能,進而創造共享價值。對重視社會使命的社會企業而言,透過教育訓練激勵員工對“願景、使命、核心價值”的信念,自是社會企業發展人力資本時須加以重視之處。 研究方法是採用質性研究的深度訪談法,兼採文獻分析法及參與觀察等資料蒐集方法,透過蒐集資料及分析資料的質化程序產生研究結果。經文獻資料整理、分析後,聚焦在重要的主題上,並設計半結構式的訪談大綱,以利訪談之進行。訪談對象採用立意抽樣方式,挑選中區里仁具代表性的個人,訪問其對研究主題的認知及看法。 研究結果顯示:以明確的核心價值強化願景對人才的吸引力,全體從業人員共同參與價值創造的過程,是里仁吸引人才的原因;結合核心價值的教育訓練,是里仁建構人力資本與創造共享價值的關鍵;以共學凝聚利他共識,落實以客為尊的企業文化,是里仁累積關鍵性人力資本的重要機制。 依據研究結果提出對社會企業發展人力資本的建議:(一)社會企業的人力資本策略應具有促進所有利害關係人互助合作的公義價值;(二)教育員工在他人有困難時給予協助,訓練員工以合作取代競爭,藉此維繫及增強具社會目的動機的人力資本,是社會企業發展的利基;(三)成立內部讀書會,形成以實踐核心價值為榮的企業文化,藉由文化的社會化產生內化價值觀的效果,有助於創造共享價值。

並列摘要


Abstract This study delves into shared value strategies of social enterprise from a human capital perspective. From a human capital perspective, research objective of this study tries to investigate how social entrepreneurs improve human capital effectiveness through organizational governance that further creates shared value. For social entrepreneurs who place importance on social mission, invigorating employees’ faith in “Vision, Mission and Core Values” through education training is the aspect that social enterprises shall attach importance to when implementing human capital polices. In-depth interview, document analysis and participant observation are used in this study to generate research results through qualitative research process. After organizing and analyzing literature review, this study focuses on the important topic and designs semi-structured interview outline to facilitate interviews. The purposive sampling approach is used in this qualitative research by selecting representative individuals of Leezen, a Taiwanese organic food franchise, in Central Taiwan as the research subjects interviewed about their cognition and views over the research topic. Research results show: Enhance the allure of prospect to talent with explicit core values, the process of all employees’ joint participation in value creation are reasons for Leezen to attract talents; educational training which combines core values is key for Leezen to develop human capital and create shared value; cohering an altruistic consensus with co-learning and creating a customer focused culture approach are significant mechanism for Leezen to foster such critical human capital accumulation. Based on research results, this study provides the following suggestions on the development of human capital for social enterprises: (1) When a social enterprise develops an human capital strategy, explicit values of justice will be essential for fostering interested parties’ mutual cooperation; (2) Educate employees to give assistance to those who encounter difficulties and train employees to replace competition with cooperation to maintain and improve human capital with social purpose and motivation that will be a niche for the development of social enterprises; (3) Establish study groups to create a corporate culture which counts putting core values into practice an honor and fostering internalized values through cultural socialization will facilitate the creation of shared value.

參考文獻


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