金屬製品產業組織競合與經營績效之研究

A Study of the Relationships Between Organizational Coopetition and Performance in Fabricated Metal Product Industry

白淑芳(Shu-Fang Pai)

指導教授 ： 周素娥

國立臺中科技大學/商學院/企業管理系事業經營碩士班/碩士(2012年)

https://doi.org/10.6826/NUTC.2012.00109

摘要

現今產業趨勢已從過去在市場上單打獨鬥轉變成與其他組織合作，因此有效管理組織間關係是企業創造價值之重要關鍵。本研究嘗試以Daft(2009)組織間關係理論觀點，分別以(1).組織產業價值鏈中同、異業經營活動型態，及(2).組織間競爭與合作關係為兩個主要構面，探討組織間之互動行為。並以單一金屬製品產業為主要研究對象，冀發掘組織間不同競合互動與經營績效之關係。本研究兼採質化與量化調查，以分層隨機抽樣方式抽取受試者，有效回收584份，有效樣本回收率為23.3%。以集群分析、變異數分析與迴歸分析等統計方法進行實證研究，研究結果如下：
一、異業間關係以「異業合作型」在「獲利率」、「營業額」及「產品創新能力」表現，顯著優於「異業競爭型」。
二、金屬製品產業內企業可分成四種不同組織間關係類型，分別為「異業競爭依賴型」、「異業合作協力型」、「同業競爭共生型」與「同業合作規範型」。
三、同、異業間採取合作關係有助於「財務績效」之表現，「同業競爭共生型」在「產品創新能力」表現上顯著優於「異業競爭依賴型」。
四、同業間以「源源不絕新創意與想法」之競爭考量，會顯著影響經營績效表現。
五、異業間以信任與承諾基礎上，透過聯盟與共同參與製作與開發，顯著影響「財務績效」。
研究結果顯示，企業在面對組織競合關係時，應同時兼採「同業競合」與「異業競合」之策略模式。在異業間強調雙方共識與需求，透過同業觀摩競爭，積極開拓創新能力，俾在產業鏈中取得利基，以提升自身競爭力。

關鍵字

組織間關係 ； 競合關係 ； 經營績效 ； 金屬製品產業

並列摘要

Effective management on inter-organizational relationships (IORs) is one of the key factors to create business value. This study uses Daft’s organizational theory as the research framework. It attempts to explore the relationships between business activity types and organizational coopetition as well as the relationships between organizational coopetition and business performance in fabricated metal product industry.
Both qualitative and quantitative methods are employed. Five hundred and eighty four valid questionnaires were sampled with a valid response rate of 23.3%. Clustering analysis, one-way ANOVA analysis and regression analysis were used for data analysis. Research results are as follows.
First, for companies which are engaged in the dissimilar activities, cooperation relationships yield better performance in profits, sales, and also in product innovation capabilities than competition relationships.
Second, there exist four types of IORs in the fabricated metal product industry in Taiwan.
Third, both companies which are engaged in the similar activities and in the dissimilar activities, cooperation relationships yield better financial performance than competition relationships. However, competitions among companies engaged in the similar activities enhance their product innovation capabilities.
Fourth, having ideas for product innovation is an important factor to affect business performance.
Fifth, financial performance can be significantly improved when the IORs are based on trust and commitment as well as long-term alliance and joint participation in product development.
The results of this study show that both cooperations and competitions need to be employed at the same time. Companies have to emphasize consensus in the cooperation relationships between those who engaged in the dissimilar activities. For companies engaged in the similar activities, competitive bench modeling is important to stimulate product innovation capabilities.

並列關鍵字

Inter-organizational Relationship (IORs) ； Coopetition ； Business Performance ； Fabricated Metal Product Industry

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