奧運、世運、聽奧官方網站觀光資訊之探討

The Exploration of Olympic Games, World Games and Deaflympics Games Tourist Information on Official Websites

劉駿耀(Chun-Yao Liu) ； 陳金盈(Chin-Ying Chen)

《2009年兩岸運動觀光產業暨體育發展學術研討會論文集》 2009年 (2009/12) Pp. 135-150

https://doi.org/10.29536/LAYDGG.200912.0135

摘要

近年國際運動觀光的趨勢，各國無不極力爭取舉辦大型運動賽會，透過舉辦運動賽會能爲主辦國帶來龐大的觀光收益。然而隨著網際網路(Internet)日漸普及，運動賽會官方網站必需有效提供各種資訊，尤在觀光資訊上提供成爲旅遊景點和旅客之間連結橋樑。本研究目的以探討2008年北京奧運、2009年高雄世運會與臺北聽障奧運官方網站之觀光資訊，透過蒐整三項賽會官方網站所供之觀光資訊欄位，以內容分析法與研究者於網站探析其連結相關觀光資訊網頁之情形與差異性。從研究中得知國際大型運動賽會已成爲全球矚目的焦點，賽會官方網站除了吸引參與賽事選手與職員外，更成全球運動迷以及參與運動觀光者最重要的資訊管道。從奧運、世運、聽奧官方網站所提供觀光資訊欄位與連結觀光相關網頁都具備多國語言、多元化設計與連結城市觀光之特色，形成官方網站創下高瀏覽人次，來吸引大量國內、國際參與運動賽會觀光遊客到訪，並快速帶動城市運動產業行銷及運動觀光發展。最後，從三項賽會官方網站比較所提供觀光資訊分析，可作爲臺灣未來主辦國際運動賽會在建構官方網站上觀光資訊之參考運用。

關鍵字

運動賽會 ； 運動觀光 ； 網際網路

並列摘要

The international sport tourism has become the trend for many countries bidding for major sporting events to host sporting events for boosting huge tourism revenue. However, with the popularization of Internet, the official sporting website provides various and necessary information effectively and particularly in tourism for the needs of the tourists, has become a bridge of connecting node. The purpose of this study is to explore and analysis the differences of 2008 Beijing Olympic Games, 2009 World Games in Kaohsiung and 2009 Taipei Deaflympics Games, based on the tourism information and relevant tourism information of each official website. The study showed that the major international sporting events become the world's spotlight event and the official Website is one of the most important channels, not only attract athletes and officials, but also thousands of fans from all over the world and sporting tourists. From the Beijing Olympics, World Games in Kaohsiung, Taipei Deaflympics Games official websites link to tourist information fields, and tourism-related website with multi-language, diversity of design and features links to local tourism, resulting in a high official website browsing Under trips attract a large number of domestic and international tourists participate in sporting events of the visit, bringing economic value and the sports industry to grow. Finally, three more tournament's official website provides tourist information of the strengths and weaknesses analysis, can be used as the future of Taiwan will be hosting international sporting events in the construction of tourist information on the official website of the reference application.

並列關鍵字

sport event ； sport tourism ； Internet