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Economic Context, Values, and Soft Power Competition in Southeast Asia: An Individual-Level Analysis

經濟條件、價值與美中在東南亞的軟實力競爭:個人層次的分析

摘要


This article examines whether the attractiveness of values enhances the appeal of a power in the eyes of ordinary people in Southeast Asia. Hypothesizing that people who hold values consistent with either the U.S. or China model will be more likely to choose a development path that is compatible with these values, this article finds that this connection is conditional in the case of China. Specifically, citizens who prioritize economic freedom are more likely to choose the China model only when economic conditions in their own country are poor. For those living under good economic conditions, even though they prioritize economic freedom, they are still more likely to choose the U.S. model. In addition, people with democratic values are more likely to choose the U.S. model regardless of their country's economic conditions. The findings suggest that if it is to successfully challenge the dominance of U.S. soft power in the region, China cannot rely on promoting economic freedom alone since the attractiveness of this value is closely associated with economic ups and downs. Since China lacks moral or normative values that can transcend these short-term fluctuations, it will continue to face an uphill battle when challenging the dominance of U.S. soft power in the region and around the world.

關鍵字

China Soft Power Southeast Asia the U.S. Values

並列摘要


本文旨在探討中國與美國發展模式所代表的價值,是否能吸引與其價值觀相似的東南亞民眾,進而增加其軟實力。本文假設,持有與美國或中國模式一致的價值觀的人更有可能選擇與這些價值相符的發展路徑,然研究發現這樣的連結對中國而言是有條件的。持有中國模式所代表的經濟優先價值的東南亞民眾,僅在本國的經濟狀況不佳時才會傾向選擇中國模式。身處國家經濟情勢佳的民眾,雖同樣持有經濟優先的價值,但仍會傾向選擇美國為學習對象。此外,具有民主價值觀的人更有可能選擇美國作為其國家的榜樣,而不管其國家的經濟狀況如何。研究結果認為,如果中國要成功地挑戰美國在該區域的軟實力,僅依靠經濟優先的價值是不夠的,因為該價值的吸引力與經濟波動密切相關。由於中國缺乏可以超越這些短期波動的道德或規範性價值觀,在挑戰美國軟實力於該地區和世界各地的主導地位時,將持續面臨一場苦戰。

並列關鍵字

中國 東南亞 美國 軟實力 價值

參考文獻


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