Title

Combining Hybrid MADM with Fuzzy Integral for Exploring the Smart Phone Improvement in M-Generation

DOI

10.30000/IJFS.201206.0003

Authors

Shu-Kung Hu;Yen-Ching Chuang;Ya-Fan Yeh;Gwo-Hshiung Tzeng

Key Words

Smart phone ; MADM (Multiple Attribute Decision Making) ; DEMATEL (decision-making trial and evaluation laboratory) ; DANP (DEMATEL-based analytic network process) ; Fuzzy integral

PublicationName

International Journal of Fuzzy Systems

Volume or Term/Year and Month of Publication

14卷2期(2012 / 06 / 01)

Page #

204 - 214

Content Language

英文

English Abstract

With the advancements of mobile technologies, internet connection can be conveniently accessed by the fast-growing number of smart phones. This is a relevant feature, making smart phone devices highly attractive to the M-era. In order to understand the end-users' needs and elevate competitive advantage of the enterprises, this study has set up an evaluation model for the smart phone improvement by using Fuzzy Hybrid MADM method, which integrated DANP in the Fuzzy integral. Analysis of DANP revealed that Mobile convenience (D3) has the highest impact to improvement of Customer Equity (D1), while Mobile multimedia services (C34) showed as the most influential criteria of D3. In the case of performance evaluation, it was found out that non-additive (fuzzy integral method, FI) could represent more the real behavior than additive (simple additive weighting method, SAW). This study was able to provide the enterprises a recommended direction which can enhance competitiveness of the smart phone according to network relation map (NRM) and performance evaluation.

Topic Category 基礎與應用科學 > 資訊科學
Times Cited
  1. 王駿豪(2013)。多屬性決策分析探討銀髮族對智慧型手機之使用需求。臺北科技大學工業工程與管理研究所學位論文。2013。1-74。