Title

社群媒體-使用者研究之概念、方法與方法論初探

Translated Titles

Social Media and Users Research: Concepts, Methods, and Methodology

DOI

10.6123/JCRP.2014.015

Authors

施伯燁(Po-Yeh Shih)

Key Words

社群媒體 ; 使用者 ; 意義建構方法論 ; social media ; users ; methodology of sense-making ; Web 2.0

PublicationName

傳播研究與實踐

Volume or Term/Year and Month of Publication

4卷2期(2014 / 07 / 01)

Page #

207 - 227

Content Language

繁體中文

Chinese Abstract

本文將社群媒體-使用者研究中相關概念、方法與方法論進行回顧。針對什麼是社群媒體?什麼是社群媒體使用者?如何理解社群媒體與使用者研究的後設觀點?如何從社群媒體的巨量資料中萃取意義?社群媒體與使用者研究的可靠度與限制為何?分別提出討論,並以Facebook粉絲專頁為例,初步探討社群媒體-使用者間的意義建構與解構。

English Abstract

This article reviews the concepts, methods and methodology for studying social media and users. Taking Facebook Fan-pages as examples, the author tries a preliminary survey of the meaning construction and deconstruction between social media and their users, which is typically Web2.0-based, with user-generated contents (UGC). The issues concerned are: What are social media? What are social media users? How to grasp the theoretical presuppositions behind a research of social media and users? How to do text mining from the big data of social media? To what degree could a study of social media and users be deemed as reliable? What are its potential limitations?

Topic Category 社會科學 > 傳播學
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Times Cited
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