Translated Titles

Social Media and Users Research: Concepts, Methods, and Methodology




施伯燁(Po-Yeh Shih)

Key Words

社群媒體 ; 使用者 ; 意義建構方法論 ; social media ; users ; methodology of sense-making ; Web 2.0



Volume or Term/Year and Month of Publication

4卷2期(2014 / 07 / 01)

Page #

207 - 227

Content Language


Chinese Abstract


English Abstract

This article reviews the concepts, methods and methodology for studying social media and users. Taking Facebook Fan-pages as examples, the author tries a preliminary survey of the meaning construction and deconstruction between social media and their users, which is typically Web2.0-based, with user-generated contents (UGC). The issues concerned are: What are social media? What are social media users? How to grasp the theoretical presuppositions behind a research of social media and users? How to do text mining from the big data of social media? To what degree could a study of social media and users be deemed as reliable? What are its potential limitations?

Topic Category 社會科學 > 傳播學
  1. 唐士哲(2004)。民族誌學應用於網路研究的契機、問題,與挑戰。資訊社會研究,6,59-90。
  2. O’Reilly, T. (2005). What is Web 2.0: Design patterns and business models for the next generation of software. O’Reilly. Retrieved from http://oreilly.com/web2/archive/what-is-web-20.html
  3. Baron, S.,Patterson, A.,Harris, K.(2006).Beyond technology acceptance: Understanding consumer practice.International Journal of Service Industry Management,17,111-135.
  4. Beer, D.(2012).Using social media data aggregators to do social research.Sociological Research Online,17(3)
  5. Beer, D.,Burrows, R.(2007).Sociology and, of and in Web 2.0: Some initial considerations.Sociological Research Online,12(5)
  6. Bruns, A.(2008).Blogs, wikipedia, second life, and beyond: From production to produsage.New York, NY:Peter Lang.
  7. Dervin, B.(1983).An overview of sense-making research: Concepts, methods, and results to date.the annual convention of the International Communication Association,Dallas, TX.:
  8. Dervin, B.(1999).On studying information seeking methodologically: The implications of connecting metatheory to method.Information Processing & Management,35,727-750.
  9. Dervin, B.(Ed.),Foreman-Wernet, L.(Ed.),Lauterbach, E.(Ed.)(2003).Sense-making methodology reader: Selected writings of Brenda Dervin.Cresskill, NJ:Hampton.
  10. Featherstone, M.(1998).The flâneur, the city and virtual public life.Urban Studies,35,909-925.
  11. Hartmann, M.(2004).Technologies and utopias: The cyberflaneur and the experience of "being online.".München, DE:R. Fischer.
  12. Hine, C.(2000).Virtual ethnography.London, UK:Sage.
  13. Holmes, D.(2005).Communication theory: Media, technology and society.London, UK:Sage.
  14. Housley, W.,Williams, M.,Williams, M.,Edwards, A.(2013).Special issue: Computational social science: Research strategies, design and methods.International Journal of Social Research Methodology,16,173-175.
  15. Kaplan, A. M.,Haenlein, M.(2010).Users of the world, unite! The challenges and opportunities of social media.Business Horizons,53,59-68.
  16. Latour, B.(2005).Reassembling the social: An introduction to actor-network-theory.Oxford, UK:Oxford University Press.
  17. Law, J.(Ed.),Hassard, J.(Ed.)(1999).Actor network theory and after.Oxford, UK:Blackwell.
  18. Leadbeater, C.(2009).We-think.London, UK:Proflle.
  19. Littlejohn, S. W.(1999).Theories of human communication.Belmont, CA:Wadsworth.
  20. McLuhan, M.(1964).Understanding media: The extensions of man.New York, NY:McGraw-Hill.
  21. Meyrowitz, J.(1999).Understanding of media.ETC: A Review of General Semantics,56,44-53.
  22. Naumer, C. M.,Fisher, K. E.,Dervin, B.(2009).Sense-making: A mathodological perspective.CHI 2008 Sensemaking workshop
  23. Schatzki, T. R.,Knorr-Cetina, K.,Savigny, E. V.(2001).The practice turn in contemporary theory.New York, NY:Routledge.
  24. Tapscott, D.,Williams, A. D.(2006).Wikinomics: How mass collaboration changes everything.New York, NY:Portfolio.
  25. Turkle, S.(1995).Life on the screen: Identity in the age of the Internet.New York, NY:Simon & Schuster.
  26. van Dijck, J.(2009).Users like you? Theorizing agency in user-generated content.Media Culture & Society,31,41-58.
  27. Vickery, G.,Wunsch-Vincent, S.,OECD(2007).Participative web and user-created content: Web 2.0, wikis and social networking.Paris, France:Organization for Economic Co-operation and Development.
  28. 王涌譯、Benjamin, W.(2012)。波德萊爾:發達資本主義時代的抒情詩人。南京,中國:譯林。
  29. 李延輝譯、Saukko, P.(2008)。文化研究取徑:新舊方法論的探索。臺北,臺灣:韋伯文化。
  30. 林文剛(2003)。媒體生態學在北美之學術起源簡史。中國傳媒報告,2(2),4-16。
  31. 郭宏安譯、Baudelaire, C.(2012)。現代生活的畫家。上海,中國:上海譯文。
Times Cited
  1. 杜兆倫(2018)。謠言分藍綠?政治傾向與社群媒體謠言傳播之關聯性研究。臺灣大學新聞研究所學位論文。2018。1-90。 
  2. 藍婉芸(2017)。初探主流媒體社群編輯功能之研究-以《聯合報》臉書粉絲專頁為例。臺灣大學新聞研究所學位論文。2017。1-77。 
  3. 陳冰淳(2015)。Web2.0時代影響社群媒體新聞資訊信任的心理因素——以微博為例。臺灣大學新聞研究所學位論文。2015。1-117。 
  4. 葉庭瑜(2015)。探討上傳影音至影音分享網站影響因素之研究。中正大學資訊管理學系學位論文。2015。1-75。
  5. 林呈旭(2017)。以文字探勘探討社群媒體文件分類之研究─以線上遊戲為例。臺北商業大學企業管理系研究所學位論文。2017。1-60。