鄉村發展地方文化產業化歷程— 嘉義縣蒜頭糖廠蔗埕文化園區之個案

The Industrialization of Local Culture in the Process of Rural Development—A Case of Suan-Tou Sugar Factory in Jia-Yi County

廖哲強(Zhe-Qiang Liao)

指導教授 ： 張長義

國立臺灣大學/理學院/地理環境資源學研究所/碩士(2007年)

https://doi.org/10.6342/NTU.2007.00618

摘要

摘 要
二次大戰後，鄉村發展已由外生發展轉為內生發展到今日混合外生/內生發展取向，鄉村地區己由生產轉為消費的角色，鄉村所蘊涵的文化意義也開始被重視。此外，鄉村文化產業有別於位於都市的文化產業，在空間意涵上其乃是鄉村發展的地方文化產業化。由於地方資源的運用、地方參與及認同、外界連結三部分乃是研究鄉村發展地方文化產業化之重要因素。因此，本研究以嘉義縣蒜頭糖廠蔗埕文化園區為個案，並以地方資源的運用、地方參與及認同、外界連結三部分，分析鄉村發展地方文化產業化的歷程之特色。研究結果顯示：
一、在資源運用方面：蒜糖以解說導覽呈現糖業文化資源並結合地方文化，形成富有特色的在地糖業文化。再者，更以文學的筆法描述廠內景點，轉化資源利用型式，提供遊客不同的感受。最後，廠內人員對資源利用及保存有這很大的歧異性，此為一大隱憂。
二、在地方參與及認同方面：蒜糖轉型來自內部員工自發性的舉動，憑藉其對地方知識的了解，有益於轉型後的發展。此外，地方政府與社區發展協會也對蒜糖提供很大的幫助，然而蒜糖管理階層的消極態度卻與解說員、縣政府、社區發展協會形成很大的對比。
三、與外界連結方面：台糖公司投資策略的保守、組織權責不明及蒜糖行銷方式的僵化，成為發展阻礙，幸而嘉義縣政府居中協助，強化與總公司間的聯繫與經常在此辦理活動。
本個案研究與理論對照發現，地方參與及認同為鄉村發展地方文化產業化最為重要之因素，而地方政府又是地方參與的核心，乃是發展的催化劑。

關鍵字

鄉村發展 ； 地方文化產業 ； 蒜頭糖廠蔗埕文化園區

並列摘要

ABSTRACT
The post-war rural development tendency has turned from exogenous to endogenous or mixed “exogenous-endogenous.”, rural areas have become consumers than producers
, and people begin to take their cultures seriously. In addition, since local cultural
industries are different from urban ones and have a close space relationship with rural areas, we may conclude that rural development is the industrialization of local cultures.
The use of local resources, participation of local residents and their identification with the place are the important elements in the industrialization of local culture during the process of rural development.Hence,I take he cultural park of Suan-Tou sugar factory in Jia-Yi County as a case study. There are three major discoveries:
1. Suan-Tou sugar factory presents its unique culture by combining it with local features, holding guided tours, and giving literary speeches on factory introduction. One major concern is that the factory staffs hold differentiated views about the use and preservation of the resources.
2. The transformation of the factory originates from the spontaneous actions of its staffs. Their understanding of the local culture is beneficial to the factory’s future development. In addition, the local government and the community development association have also been helpful. Nevertheless, the executives of the factory hold a rather passive attitude. This is contradictory to that of the guided-tour docents, the government, and the association.
3. The conservative investment policy of Taiwan Sugar, the confusing distribution of responsibilities, and the boring marketing of the factory have become obstacles for rural development. Luckily, the Jia-Yi county government steps in, helps out, and strengthens the tie between the factory and its head company. Various activities are often held here.
Lastly, by comparing this case with theories, participation of the local people turns out to be the most important, whereas the local government is the core of such participation and often becomes the catalyzer of rural development.

並列關鍵字

rural development ； local cultural industry ； the Culture Park of Suan-Tou Sugar Factory

參考文獻

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