從OEM剖析商業交易-以法經濟學與契約架構為中心

Research on Commercial Transaction Based on OEM Business Model – from the Economics of Law and Contract Structures

許名穎(Ming-Ying Hsu)

指導教授 ： 陳文華

國立臺灣大學/管理學院/商學研究所/碩士(2020年)

https://doi.org/10.6342/NTU202000180

摘要

隨著商業交易的模式變化多端，各種不同的分析方式亦隨之產生，希望能夠在瞬息萬變的商場中佔得先機。其中OEM模式為現代工業生產重要之一環，其重要性不言而喻。本研究先以供應鏈管理介紹，提出法學在供應鏈中之重要性，並以交易成本工程師概念之提出，思考法律在商業交易中作為成本管理之角色。此外，本研究亦藉由法經濟學觀點探討OEM模式形成之原因以及不完全契約理論在OEM關係中之作用。

本文以機會主義、套牢等觀點，討論不完全契約的因應方式。例如以事前投資以降低事後契約完成的成本或設計重啟談判的契約條款。近來，有學者從正式治理機制與非正式治理機出發討論，認為正式和非正式的治理機制不是彼此替代而是相輔相成，並以Deere, Apple, Warner-Lambert Co.三則案例說明正式治理機制與非正式治理機制的編織。為了完整討論OEM模式，本文亦整理幾個常見之契約條款，說明其經濟目的與注意事項以及與不完全契約之連結。

最後，本文介紹技術使用費此一特殊案例，討論該費用之原因並重新思索品牌商、委託製造商、零組件供應商三者之關係。本研究希望藉由技術服務費說明法學與商學的相輔相成，對法學及商學的關點提出研究建議。

關鍵字

交易成本 ； 不完全契約 ； 機會主義 ； 正式治理機制 ； 非正式治理機制 ； 編織理論 ； 技術服務費

並列摘要

With the dynamic changes in the business transaction model, a variety of different
analysis methods have also emerged, hoping to take the lead in the rapidly changing
market. The OEM model is an important part of modern industrial production. This
research first introduces supply chain management, puts forward the importance of law
in the supply chain, and proposes the concept of transaction cost engineer, thinking
about the role of law as cost management in commercial transactions. In addition, this
study also explores the reasons for the formation of the OEM model and the role of
incomplete contract theory in OEM relations from the perspective of economics of law.
This article also discusses the ways of coping with incomplete contracts from the
viewpoints of opportunism and holdup. Recently, some scholars have discussed from
the formal governance mechanism and the informal governance mechanism. They
believe that formal and informal governance mechanisms are not substitutes for each
other but complement each other. In order to fully discuss the OEM model, this article
also collates several common contract terms, explaining its economic purpose and its
connection with incomplete contracts.
Lastly, this article introduces a special case of technical service charge, discusses
the reasons for the charge, and rethinks the relationship between brand owners, OEMs,
and component suppliers. This research hopes to provide suggestions on the points of
law and business by explaining the complementarity between law and business by
technical service charge.

並列關鍵字

transaction costs ； incomplete contracts ； opportunism ； formal governance mechanisms ； informal governance mechanisms ； braided contracting theory ； technical service charge

參考文獻

參考文獻

中文文獻

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