The technology of Internet is growing fast and fast, and the internet is becoming the part of our life because it makes our life more convenience. The internet companies which provide digital content will have problem that is how to let people know about their product and how to let people buy it. This research analyses the on-line fortuneteller company with ¨zih wei¨ and we focus on two points that are how to find it`s position in the competition market and how to sell their product with the strategy of 4P in a limited resource. We will know about internet marketing and website administration through this research.