建築業核心能力與競爭策略對經營績效影響研究

The Impacts of Core Competences and Competitive Strategies on the Business Performance in the Construction Industry

白昌明(Chang-Ming Pai)

指導教授 ： 羅啟源

國立臺北科技大學/管理學院/工業工程與管理系EMBA班/碩士(2008年)

摘要

本研究以porter(1985)策略理論及Norton與Kaplan(1992)「平衡計分卡」理論，加上各研究學者對核心能力定義，用來詮釋建議國內建設業所認知的核心能力，並將核心能力、競爭策略與經營績效之關係，實證研究供學界及建設業應用參考。本研究以國內建設業為研究對象，將核心能力分為接近市場能力、營建管理能力、研究發展能力三項變數。競爭策略分為成本領導與差異化、精實化三項變數，經營績效分為財務、顧客與學習與成長三項變數。研究主要目的是了解國內建設業核心能力、競爭策略與經營績效的定義與衡量。以變異數分析探討國內建設業不同企業特徵對核心能力、競爭策略、經營績效間關係、以Person積差方析探討核心能力與競爭策略、競爭策略對經營績效、核心能力對經營績效間之關係、最後以複迴歸分析探討核心能力各因素對成本領導、核心能力各因素對差異化、核心能力各因素對精實、競爭策略各因素對學習與成長、競爭策略各因素對財務、及競爭策略各因素對顧客六個複迴歸分析，檢測研究架構完整。
經過本研究實證分析後得到結論：不同員工人數對核心能力、競爭策略、經營績效各構面有顯著差異；廠商採用不同的核心能力對其競爭策略有顯著的差異、廠商採用不同的競爭策略對其經營績效有顯著的差異、廠商採用不同的核心能力對其經營績效有顯著的差異；建設業應創造獨特、具價值、不易為競爭對手模仿，無可取代核心能力，進行核心能力的培養與部署，針對自己擁有的資源與優勢，量身打造適合的競爭策略，使其經營績效達到事半功倍之效。

關鍵字

核心能力 ； 競爭策略 ； 經營績效 ； 建設業 ； 精實 ； 平衡計分卡

並列摘要

A company must seek its own competitive advantages to outperform others in Today’s business environment. This derives from its core competencies. As a result, this study is mainly based on the Strategic Theories（Porter, 1985）, the Balanced Scorecard Theories (Norton and Kaplan, 1992) and many of the research studies in order to define and explain the core competences of the domestic construction industry. It further explores the relationship among core competences, competitive strategies and business performance by implying the empirical studies to produce some major findings for the educational and commercial uses and references.
The research framework of this study focuses on the domestic construction industries in Taiwan. Three variables of the core competences are used in this paper, namely, the ability to match the market demand, the ability of building management as well as research development. Competitive advantages are divided into cost leadership, variances and lean production . Moreover, business performance is assessed by three variables: financial, customer and learning variables. The purpose is to understand the definitions and relationships of the domestic construction industry on core competences, competitive strategies and business performance.
Variance analysis is used to explore the relationships of core competences, competitive strategies and business performance in regards to different company characteristics. Person’s analysis is then employed to examine the correlations between core competences and competitive strategies, competitive strategies and business performance as well as core competences and business performance; respectively. Furthermore, multiple regression analysis is used to discuss the factors of core competences to influence cost leadership, variances, lean production ; in addition, to analyze the factors of competitive strategies to affect learning, financial and customer variables. The research framework is said to be completed.
The results are： Firstly, the impacts of different numbers of employees on core competences, competitive strategies and business performance are significant. Secondly, suppliers who adopt different core competences are showing different competitive strategies. Thirdly, suppliers who adopt different competitive advantages indicate strong variance on their business performance. Finally, suppliers who imply difference core competence reveal different levels of their business performances.
In conclusion, the domestic construction industry should create unique, valuable core competences that are unlikely to be imitated by the rivals. Companies should cultivate and manage to generate long-term irreplaceable core competences. Strengthen own resources and advantages to identify and modify and most suitable competitive strategies so that the ultimate business performance can be achieved by half of the efforts.

並列關鍵字

Core Competence ； Competitive Strategy ； Business Performance ； Construction Industry ； Balanced Scorecard ； Lean Production

參考文獻

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