低價簡易PC對主流產品之影響探討以Eee-PC 為例

The SUPER LOW PRICE PC IMPACT TO MAIN-STREAM PC WITH Eee PC FOR EXAMPLE

李融冠(Rong-Guan Lee)

指導教授 ： 何建德

元智大學/管理學院/管理研究所/碩士(2008年)

摘要

低價簡易PC對主流產品之影響探討以Eee-PC為例

研 究 生：李融冠 指 導 教 授：何建德 博士

元 智 大 學 管 理 研 究 所

摘 要
繼2007第四季華碩推出首款超低價電腦Eee PC後，預計2008年4月第二代產品Eee PCII 900也上市(Eee PC II除了硬碟容量加大至12GB 與20GB外，螢幕也由7吋增加至8.9吋，記憶體則擴大至1GB DDRII，內建的網路攝影機則從30萬像素拉大至130萬像素，除了在硬體規格上更具優勢外，作業系統也同步推出XP版與Linux版供消費者選擇)。而對於後續相關系列產品，在Eee PC系列方面，未來將逐步擴大螢幕尺寸，最大將以10吋為界線，更大的產品，則屬NB領域，華碩將以12吋NB接續，至於目標消費族群，也擴大至light travelers和學生客戶來使用推廣。
對於Eee PC與其他廠商將推出產品市場需求量，根據相關專業研調機構對於低價簡易電腦市場規模數量的預估，約可替佔約10%之筆記型電腦銷量，以2008年全球NB出貨約1.3-1.4億台。故2008年低價簡易電腦市場規模約可達1300-1400萬台水準，而以華碩全年出貨500萬台來計算，可占全球40%之出貨數量。而Eee PC之未來發展方向，除原有的重視輕薄短小以及行動力特性外，也將逐步加大尺寸，繼續以開發速度及成本優勢，在超低價電腦領域維持「永遠第一」的產品目標。眾PC廠商也陸續推出同質產品，對於國際PC大廠如Dell、HP、日系PC廠，及台灣國際業者如宏碁、技嘉、微星、仁寶等也將陸續跨足並推出相關超低價電腦產品，將宣告低價電腦之時代來臨，進而對目前主流電腦產生可能銷售量減少及硬體特性之演化影嚮，也使消費者產生對資訊電腦產生基本之使用時機與目的之行為改變。
關鍵字：低價簡易電腦；華碩

關鍵字

低價簡易電腦；華碩

並列摘要

The Super Low Price PC Impact to Main-stream PC with Eee PC for example

Student: Lee Rong-Guan Advice: Dr. Jonathan Ho

Submitted to Graduate School of Management
Yuan-Ze University

ABSTRACT

After the end of 2007, the Eee PC 1-super low price computer present to the market; the Asus promoted the Eee PC 2 in April,2008.,The Eee PC2 product spec- enlarge the memory capacity to 12GB and 20GB ;LCD screen size from 7” to 8.9”; memory module change to DDRII 1GB size ,the built-in PC camera from 30,0000 PXI to 1500,000 PXI and the operation system have XP and Linux options． For the Eee PC 2 showing to customer, The Asus will re-mean the Eee PC symbolic as 3E- “Easy”; ”Exciting”; “Economic” to strengthen the easy using , exciting taste and economic price concept to ready to promote to the new customer’s attention- light travelers and school students.
After the Eee PC leading the market , other main computer makers also have the plan to step out low cost computer products to the customers . The special research organization estimated this kinds of low cost computer will get the 10% marketing share from the NB existed amount and may have 130 million to 140 million sets inquiry in 2008 .The Asus-Eee PC can get 40% sharing base on 5 million shipping demanding and planning in 2008.
After the Eee PC big successful to leading the style in the marketing ,
Many international brand vendors such as Dell, HP, Japans and local main maker Acer,Gagabyte,MSI,Compal etc. intend to make the same product– low cost computer to market in the near future . It is also to declaim the low cost computer’s Eva is comming ; It may decline the existed high price computer marketing scale and change the hardware designed collection. Finally can influent the customer using option and behavior on computer using.

Keyword: Low cost PC；Eee PC

並列關鍵字

Low cost PC；Eee PC

參考文獻

1.Porter, M.E. (1980)，“Competitive Strategy: Techniques for Analyzing Industries and Competitors”, The Free Press.

參考文獻

中文書籍

1.金偉燦、莫伯尼(2006)，「價值創新-藍海基石表」，「四項創新分析行動架構表」，台北：天下遠見，33-51。

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