Title

旅游地旅游企业创新的比较——以五台山景区为例

Translated Titles

A Comparison of Tourism Enterprises' Innovation in Tourism Destination:Case Study of Wutai Mountain Scenic Area

Authors

宁朝琴;太原师范学院地理科学学院;宁朝琴;冯卫红;郜宇梅;太原师范学院地理科学学院,晋中,030619

Key Words

旅游企业创新 ; 创新能力 ; 创新水平 ; 创新渠道 ; tourism enterprise innovation ; innovation ability ; innovation level ; innovation channel

PublicationName

价值工程

Volume or Term/Year and Month of Publication

2017年 10期(2017 / 06 / 06)

Page #

54 - 57

Content Language

簡體中文

Chinese Abstract

提升旅游企业的竞争力最关键的是要依靠创新,创新也是旅游企业发展的内在动力.通过对五台山景区旅游地旅游核心行业企业(酒店、旅行社、饭店、旅游纪念品店)的调研,运用利克特量表采用spss21.0对五台山景区核心行业旅游企业创新的现状、创新的速度、创新的能力以及创新的渠道进行了初步比较分析.研究结果表明五台山旅游地各核心旅游企业大部分都认识到创新的重要性,总体来说旅行社行业的创新水平和能力较其他旅游核心企业高、创新速度快.

English Abstract

To enhance the competitiveness of tourism enterprises, the most critical is to rely on innovation. Innovation is also the inherent driving force for the development of tourism enterprises. Through the research on the tourism core industry enterprises (hotels, travel agencies, hotels, tourist souvenir shops) in Wutai Mountain scenic area, the author used the Likert scale to analyze the current situation, innovation speed and innovation ability of the tourism industry of Wutai Mountain scenic area. The results show that most of the core tourism enterprises in Wutai Mountain are aware of the importance of innovation. Generally speaking, the innovation level and capability of travel agency industry are higher than those of other tourism core enterprises.

Topic Category 社會科學 > 經濟學