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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 75 ) 〈TOP〉
  1. 壹、 中文部分
  2. 36氪,2016,〈一窺Facebook演算法的秘密:你每天看什麼都是它決定!〉,數位 時代網站,https://www.bnext.com.tw/article/38429/BN-2016-01-08-101522-178。i-Buzz網路口碑研究中心,2017,〈Facebook、Twitter、Instagram,三大社群互動率 的基本概念及計算方法〉,數位行銷實戰家, https://blog.dcplus.com.tw/marketing-knowledge/optimizer/124036。
  3. Cloudworker,2017,〈大者恆大的網路商業現象,淺談馬太效應〉,數位生活痞 客邦部落格,http://cloudworker.pixnet.net/blog/post/85180036。
  4. Janus,2014,〈將臉書上所有貼文都按讚,一天之後你的臉書變成這樣〉,T客邦 部落格,https://www.techbang.com/posts/19684。
  5. Luisa Lin,2017,〈用「網路效應」來創造成功!臉書「贏家通吃」給個人的5個 啟示〉,創新拿鐵網站, http://startuplatte.com/2017/05/08/network-effect-lets-winner-take-all/。
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