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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 16 ) 〈TOP〉
  1. 1. 【中央健保局】,“2003全民健康保險統計動向”,2005
  2. 3. 【徐為公】,"事件行銷之說服理論建構研究",中原大學企業管理學系碩士論文,2003
  3. 15. 【P. Kotler and S.J. Levy】, “Broadening the Concept of Marketing”, Journal of Marketing 33, no. 1, 1969
  4. 2. 【Peter F. Drucker 原著/余佩珊譯】, “非營利機構的經營之道” ,遠流出版公司,1994
  5. 4. 【張煥禎、張威國】, “醫療行銷管理學” ,偉華書局有限公司,1999
Times Cited (3) 〈TOP〉
  1. 鄭之勛(2017)。以服務行銷觀點探討公立醫院的醫療服務品質管理。臺灣大學國際企業管理組學位論文。2017。1-105。 
  2. 楊美惠(2008)。台灣發展觀光醫療產業之行銷策略研究。臺灣大學商學研究所學位論文。2008。1-163。 
  3. 張嘉年(2012)。從動態能力觀點探討環境對組織轉型之影響-以敏盛醫控公司為例。臺灣大學商學研究所學位論文。2012。1-76。
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