臺灣甘藷產業之產銷分析—以雲林縣水林鄉為例

Taiwan’s Sweet Potato Industry: A Case Study on Shueilin of Yunlin County

紀力有(Li-Yu Chi)

指導教授 ： 陳郁蕙

國立臺灣大學/生物資源暨農學院/農業經濟學研究所/碩士(2011年)

https://doi.org/10.6342/NTU.2011.01178

摘要

本研究主要目的在探討臺灣雲林縣水林鄉之經營與行銷情況，透過問卷調查方式，以直接面訪方式取得農戶甘藷生產與行銷之基本統計資料，分別就生產、管理、成本、運銷、利潤等相關面向，以統計方法對「雲林縣水林鄉」的甘藷產銷進行經濟分析。本研究的主要結果如下：受訪農戶平均甘藷的總生產成本為180,958元/公頃，直接成本及間接成本分別為144,558元/公頃(79.88%)與36,400元(20.12%)；而水林甘藷生產的最適規模為5~10公頃，因其每公頃之利潤最高。另外根據本研究結果顯示，水林地區甘藷之供給彈性為0.3273。水林鄉生產的甘藷有76.33%賣給販運商，再轉運給各通路最後賣給消費者；15.56%直接賣給消費者；7.78%是直接透過零售商賣給消費者。不同銷售型態有差異，兼做販運商的藷農收入及利潤最高，但相對風險也較高；自產自銷的利潤高於直接賣給販運商。

關鍵字

甘藷產業 ； 農產品產銷 ； 水林 ； 最適種植規模 ； 供給彈性

並列摘要

The main purpose of the study is to investigate the production and marketing of sweet potatoes produced in Shuiling, Yunlin county. The statistics related to production and marketing are collected through face-to-face interview. The economic analysis is then conducted based on these primary data. The research results are as the follows. From the aspect of production, we found that the average production cost of sweet potatoes farmers in Shuiling area is 180,958 NT$/ha, in which the direct and indirect production costs are 144.558 NT$/ha(79.88%) and 36,400NT$/ha(20.12%), respectively. The optimal planted area to the crop is 5-10 hectare because it gets the highest profit for each hectare. Our findings also suggest that the supply elasticity of sweet potatoes in Shuiling area is 0.3207. 76.33% of the products produced were sold to middlemen; 15.56% of them were sold directly to consumers; and 7.78% of them went to retail markets. There different production-marketing patterns for the sweet potatoes farmers in Shuiling. The farmers who are producers as well as middlemen often get higher profitability. Meanwhile, they are facing higher uncertainty as well. same time. Besides, farmers are getting higher returns if they are able to sell the products to consumers directly.

並列關鍵字

Sweet potato industry ； Production and distribution of agricultural products ； Shueilin ； Optional planted area ； Supply flexibility

參考文獻

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