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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 35 ) 〈TOP〉
  1. [1] Anderson, Eugene W., “Customer Satisfaction and Word-of-Mouth,” Journal of Service Research, 1, 1, (1998), 5-17
  2. [3] Biehal, Gabriel and Chakravarti, Dipankar, Consumers’ Use of Memory and External Information in Choice: Macro and Micro Perspectives,” Journal of Consumer Research, 12, March, (1986), 382-405
  3. [4] Buttle, Francis A., “Word of Mouth:Understanding and Managing Referral Marketing,” Journal of Strategic Marketing, 6, 3, (1998), 241-254
  4. [5] Cox, Donald F., “The audience as communicators,” In S.A. Greyser (Ed.), Toward Scientific Marketing, Chicago: American Marketing Association, (1963), 58-72
  5. [6] Cox, Donald F. and Rich, Stuart U., “Perceived Risk and Consumer Decision Making – The Case of Telephone Shopping,” Journal of Marketing Research, February, (1964), 229-238
Times Cited (2) 〈TOP〉
  1. 劉俊杰(2016)。口碑行銷實務探討:以大學眼科LASIK為例。臺灣大學公共衛生碩士學位學程學位論文。2016。1-76。
  2. 林芝伃(2016)。植牙患者對於人工植牙醫療之認知及態度研究:以高雄市地區為例。高雄醫學大學牙醫學系碩士班學位論文。2016。1-201。
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