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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
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Reference ( 32 ) 〈TOP〉
  1. 2. 張勤昌,2003,聯合分析應用於金控後銀行顧客知覺與偏好之研究,成功大學統計學研究所碩士論文
  2. 11. 連敏秀,2004,聯合分析法應用於市場區隔中最佳產品組合之研究-以行動電話為例,成功大學統計學研究所碩士論文
  3. 12. 謝文瑋,2005,整合聯合分析法與反應時間在顧客偏好預測之應用,台灣大學國際企業學研究所碩士論文
  4. 13. 張勤昌,2003,聯合分析應用於金控後銀行顧客知覺與偏好之研究,國立成功大學統計學系碩士班碩士論文
  5. 14. 黃俊英,1995,多變量分析。
Times Cited (5) 〈TOP〉
  1. 陳日堃(2017)。以聯合分析法探討消費者屬性偏好之最佳組合-以線上影劇串流產業為例。臺灣大學國際企業學研究所學位論文。2017。1-54。 
  2. 簡鎮祥(2017)。以聯合分析法探討消費客群偏好-以百貨公司設櫃個案廠商為例。臺灣大學國際企業學研究所學位論文。2017。1-83。 
  3. 李昭儀(2007)。選擇式聯合分析法之應用-以手機產品為例。臺灣大學國際企業學研究所學位論文。2007。1-101。 
  4. 康家榮(2011)。價格敏感度異質性與動態性對定價策略之影響。臺灣大學國際企業學研究所學位論文。2011。1-71。
  5. 蔡奇達(2014)。以聯合分析法探討消費者屬性偏好之最佳組合─以百貨滿額贈為例。成功大學企業管理學系學位論文。2014。1-77。
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