Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 88 ) 〈TOP〉
  1. 王金川,2011。「GMP認證對消費者購買面膜意願之影響」,碩士論文,國立成功大學企業管理研究所。
  2. 王姿惠、刁儷雅、林豐瑞,2012。「產品屬性、品牌形象、消費情境影響滿意度之研究‒以具認驗證標章之生鮮農產品為例」,『農業推廣文彙』。57 輯,39-58。
  3. 池文海、楊宗儒、蘇鈺玲,2007。「品牌知名度、知覺價值與顧客忠誠度關係-以花蓮地區觀光旅館的餐廳為例」,『真理觀光學報』。6期,頁37-54。
  4. 呂易恂,2013。「台灣主要都會區消費者對有機豬肉之購買行為與願付價值之研究」。碩士論文,國立台灣大學農業經濟系。
  5. 李慧龍、陳元陽、胡俊傑、陳宏斌,2015。「品牌形象、品牌知名度、品牌識別對消費者知覺風險與購買意願之影響-以澎湖A旅行社為例」,『島嶼觀光研究』。8卷,1期,頁87-108。
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