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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
    Reference ( 55 ) 〈TOP〉
    1. [1]. Bagozzi, R. P. and Utpal M. D. (2002). Intentional Social Action in Virtual Communities. Journal of Interactive Marketing, 16 (2), 2-21.
    2. [2]. Balasubramanian, S. and Mahajan, V. (2001). The economic leverage of the virtual community, International Journal of Electronic Commerce, 5(3), 103-138.
    3. [3]. Cardozo, R. M. (1965). "An Experimental Study of Consumer Effort, Expectation and Satisfaction", Journal of Marketing Research, 2(8), 244-249.
    4. [5]. Churchill, G.A. & Surprenant, C. (1982). An investigation into determinants of customersatisfaction. Journal of Marketing Research, 19, 491-504.
    5. [8]. Day, R. (1977). Extending the Concept of Consumer Satisfaction. Association for Consumer Research, 4: 149-154.
    Times Cited (12) 〈TOP〉
    1. 陳佳琪(2011)。學系網站使用效能與大學生網站滿意度及網站吸引力之相關研究。淡江大學教育科技學系碩士在職專班學位論文。2011。1-104。 
    2. 廖健程(2017)。原創漫畫家使用原創漫畫社群平臺發表創作之體驗。國立臺北教育大學文化創意產業經營學系學位論文。2017。1-96。 
    3. 陸紀亨(2014)。社群使用者黏著度遷徙路徑分析─以Facebook為例。臺灣大學國際企業學研究所學位論文。2014。1-61。 
    4. 許綾祐(2011)。探討社群網站使用者持續使用之研究—整合期望確認理論與互動性。臺灣大學資訊管理學研究所學位論文。2011。1-73。 
    5. 李宜安(2009)。互動電視(IPTV)加值服務之滿意度與忠誠度之關係研究:以中華電信MOD「心靈開運網」算命服務為例。政治大學傳播學院碩士在職專班學位論文。2009。1-134。
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