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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 43 ) 〈TOP〉
  1. Ang, S.H., Leong, S.M. (1994).Comparative advertising: superiority despite interference? Asia Pacific Journal of Management, 11, 33-46.
  2. Baron R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51, 1173-1182.
  3. Barone M. J. and Miniard P. W. (1999). How and when factual ad claims mislead consumers: examining the deceptive consequences of copy x copy interactions for partial comparative advertisings. Journal of Marketing Research, 36(1), 58–74.
  4. Barone M. J., Palan K. M. and Miniard P. W. (2004). Brand usage and gender as moderators of the potential deception associated with partial comparative advertising. Journal of Advertising, 33 (1), pp. 19–28.
  5. Belch, G. E. (1981). An examination of comparative and noncomparative television commercials: The effects of claim variation and repetition on cognitive response and message acceptance. Journal of Marketing Research, 18, 333-349.
Times Cited (15) 〈TOP〉
  1. 王維倫(2006)。大學生使用網路旅遊資訊之行為探討。中興大學科技管理研究所學位論文。2006。1-98。 
  2. 許婷婷(2014)。從台南小吃涉入程度探討食器對於味感的影響。成功大學工業設計學系學位論文。2014。1-100。 
  3. 林宜民(2010)。國內新建高速公路對遊客遊憩區選擇影響之研究—以蘇花高興建方案為例。成功大學都市計劃學系學位論文。2010。1-97。 
  4. 丁昭尤(2009)。體驗行銷、體驗價值、觀光意象、遊客滿意度與忠誠度關係之研究— 以台東青山休閒農場為例。臺東大學進修部環境經濟資管碩專(假日)學位論文。2009。1-103。 
  5. 陳秋蓉(2008)。遊客體驗、旅遊意象與重遊意願關係之研究 -以西拉雅國家風景區為例。長榮大學高階管理碩士在職專班(EMBA)學位論文。2008。1-104。 
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