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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 34 ) 〈TOP〉
  1. 2 Del I. Hawkins, Roger J. Best, Kenneth A. Coney(1989), Consumer Behavior, Business Publications
  2. 5 Peter C. Verhoef(2003), ” Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development”, Journal of Marketing 67(4), p30-45
  3. 8 Ruth N. Bolton, P.K. Kannan, and Matthew D. Bramlett, ” Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value”, Journal of the Academy of Marketing Science Vol.28, No.1, p95-108
  4. 9 Thomas W. Gruen, John O. Summers, and Frank Acito(2000), ” Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations”, Journal of Marketing 64(3), p34-49
  5. 英文部份:
Times Cited (4) 〈TOP〉
  1. 陳沛鴻(2012)。採購者的關鍵採購因素-以傢俱業為例。成功大學企業管理學系碩士在職專班學位論文。2012。1-87。 
  2. 李昭儀(2007)。選擇式聯合分析法之應用-以手機產品為例。臺灣大學國際企業學研究所學位論文。2007。1-101。 
  3. 林昱岑(2009)。創意角色造形之設計與應用研究-以青少年的流行文化結合人物造形為例。臺灣師範大學設計研究所在職進修碩士班學位論文。2009。1-128。
  4. 詹月華(2015)。符號消費研究-以故宮文創商品為例。嶺東科技大學數位媒體設計研究所學位論文。2015。1-62。
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