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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 86 ) 〈TOP〉
  1. 1.王紫炘,「消費者選擇實體與虛擬通路之價值認知結構研究」,國立成功大學/企業管理學系碩博士班之碩士論文,2003
  2. 14.黃俊英、陳世穎,「市場基礎資產之角色:資源基礎理論觀點」,運籌研究集刊 第三期,2003,6,43-60
  3. 18.蕭玉明,「競爭策略與通路類型策略配合對通路績效關係之研究—以台灣數位相機產業為研究對象」,中原大學企業管理學系碩士學位論文,2003
  4. 1.Aaker, D.A. Managing assets and skills: The key to sustainable competitive. California Management Review, 1989.18(1), 91-106.
  5. 2.Alba, J., Lynch, J., Weitz, B., et al., Interavtive Home Shopping: Consumer Retailer, and Manufacturer Incentives to Participate in electronic Marketplaces, Journal of Marketing, July 1997,61, 38-53.
Times Cited (3) 〈TOP〉
  1. 吳丞于(2012)。從消費者特性研究汽車強制責任險之行銷通路。淡江大學保險學系保險經營碩士班學位論文。2012。1-78。 
  2. 鍾媚芳(2007)。組織文化與知識分享之研究:以會計師事務所為例。中興大學會計學研究所學位論文。2007。1-57。
  3. 何憲昌(2017)。網路銷售數據對電商通路佈局之研究。淡江大學企業管理學系碩士在職專班學位論文。2017。1-77。
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