- 學位論文
高中生與大學生自我概念與品牌個性之連結
The Connection between Self-concept and Brand Personality: A Study on High School and University Students
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並列摘要
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參考文獻
Aaker, David A. (1991), Managing brand equity: Capitalizing on the value of a brand name. New York: Free Press.
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Ball, A. Dwayne, & Tasaki, Lori H. (1992). The role and measurement of attachment in consumer behavior. Journal of Consumer Psychology, 2, 155-172.
Belk, Russell W. (1988), “Possessions and the Extended Self,” Journal of Consumer Research, 15 (September), 139-168
Birdwell, Al (1968), “A Study of the Influence of Image Congruence on Consumer Choices, “ Journal of Business, 41 (January), 76-88
延伸閱讀
- 喬均、禹平紅（2012）。消費者自我概念與品牌個性一致性對廣告傳播效果的影響研究。中國廣告學刊，(17)，67-89。https://doi.org/10.29986/TJA.201203.0005
- 許文寶（2009）。自我概念與品牌個性對品牌聯想及購買意願影響之研究〔碩士論文，長榮大學〕。華藝線上圖書館。https://doi.org/10.6833/CJCU.2009.00090
- 余億盈（2014）。品牌社群與消費者自我一致性之關係。文大商管學報，19(2)，127-149。https://www.airitilibrary.com/Article/Detail?DocID=19912501-201409-201505210008-201505210008-127-149
- Yao, H., & Hong, J. (2020). A Study of the Effect That Different Online Communication Ways of High-school Students Have on Their Social Connections. International Journal of Social Science and Education Research, 3(9), 1-5. https://doi.org/10.6918/IJOSSER.202009_3(9).0001
- 尤儷寰（2011）。A Study of the Relationship between Creative Personality and Employability for Students at University of Technology: The Mediating Effect of Employability Self-Efficacy〔碩士論文，國立臺北科技大學〕。華藝線上圖書館。https://doi.org/10.6841/NTUT.2011.00567