Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 69 ) 〈TOP〉
  1. 李韋達,方文昌(2004)。從品牌知名度探討知覺品質和購買意願-以價格與來源國形象為調節變數。管理評論,23,4,pp.89-112。
  2. Aaker and K. L. Keller(1990), “Consumer Evaluations of Brand Extensions, ” Journal of Marketing, Vol.54, pp.27-41.
  3. Aaker, David(1991), Managing Brand Equity: Capitalizing on the Value of a Brand
  4. Alba, J. W. and J.W. Hutchinson (1987),“Dimensions of Consumer xpertise,”Journal of Consumer Research, Vol.13, pp.411-444.
  5. Boush, David M., Shannon Shipp, Barbara Loken, Ezra Gencturk, Susan Crockett, Ellen Kennedy, Betty Minshall, Dennis Misurell, Linda Rochford,and Jon Strobel (1987), ”Affect Generalization to Similar and Dissimilar Brand Extensions,” Psychology and Marketing, 4, pp. 225-237
Times Cited (2) 〈TOP〉
  1. 潘婉欣(2010)。品牌向下延伸決策之研究— 品牌聯想與品牌概念圖比較之觀點。淡江大學國際貿易學系國際企業學碩士班學位論文。2010。1-124。 
  2. 潘裕傑(2009)。非典型品牌延伸方法對延伸產品知覺價值之研究。淡江大學企業管理學系碩士班學位論文。2009。1-104。 
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