* Airiti Library,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 107 ) 〈TOP〉
  1. 4. 吳建和,蔡翔斯,林群佑(民93)。音樂商品消費行為特性之調查研究-以大學生族群為例。大業學報,13(2),69-80。
  2. 8. 沈清正、陳仕昇、高鴻斌、張元哲、陳家仁、黃琮盛、陳彥良(民91)。「資料間隱含關係的挖掘與展望」,資訊管理學報,第九卷,專刊期,75-100。
  3. 9. 汪志堅,李欣穎(民94)。來源可信度、情感認同與涉入程度對網路謠言闢謠效果之影響。管理學報,22(3),391-413。
  4. 14. 徐振傑(民93)。女性商品,男性代言電視廣告中的「新」男性形象與再現意涵。傳播與管理研究,3卷(2),133-159。
  5. 26. 劉照金、莊哲仁、沈裕盛(民91)。大學生對全校運動會的目標認同傾向、涉入程度、外在影響程度及參與率之研究。大專體育學刊,4卷(2),31-44。
Times Cited (8) 〈TOP〉
  1. 張超銘(2011)。替代能源車輛產品涉入、產品知識對消費者購買意願影響之研究。樹德科技大學經營管理研究所學位論文。2011。1-79。 
  2. 石珊綺(2011)。粉絲旅遊體驗與體驗價值分析之研究-以日本偶像濱崎步為例。高雄餐旅大學旅遊管理研究所在職專班學位論文。2011。1-89。 
  3. 張杏翎(2014)。女性嬰兒潮世代保養品涉入程度對購買決策過程與顧客價值之影響研究。台南應用科技大學生活應用科學研究所學位論文。2014。1-86。 
  4. 吳鈞鵬(2013)。含糖飲料品牌知名度、品牌形象對品牌忠誠度影響之研究-以屏東縣國中生為例。屏東科技大學農企業管理系所學位論文。2013。1-102。 
  5. 董玉梅(2011)。投保人對人身保險圖文廣告傳單感受與產品滿意度之相關性研究。臺灣師範大學圖文傳播學系學位論文。2011。1-86。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :