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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 78 ) 〈TOP〉
  1. 池欣玲(2007)。《企業贊助超級籃球聯賽效益之研究—以消費者態度之觀點》。國立臺灣師範大學體育學系碩士論文。
    連結:
  2. 林千源、吳海助(2007)。〈企業贊助台灣職棒運動產業之探討〉,弘光人文社會學報,第6期,頁65-75。
    連結:
  3. 徐韻佳(2009)。《企業贊助對企業形象與購買意願之影響研究》。淡江大學國際貿易學系國際企業學碩士班碩士論文。
    連結:
  4. 程紹同(2001)。《第5促銷元素:運動贊助行銷新風潮》。台北:滾石文化。
    連結:
  5. 傅煥文(2010)。《台灣企業對運動的贊助效果分析─以中華職棒為例》。國立成功大學企業管理研究所碩士論文。
    連結:
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