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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 113 ) 〈TOP〉
  1. 3. 吳岳剛(2008)。〈廣告創意、處理經驗與溝通效果〉,《廣告學研究》,30:63-84。
  2. 4. 吳筱玫(2010)。〈重寫「賽伯人」:一個模控的觀點〉,《中華傳播學刊》,27(6): 87-214。
  3. 7. 李孟君(2009)。〈廣告創意與廣告文案〉,《建國科大學報》,28(4):131-150。
  4. 9. 李有仁、張書勳、林俊成(2011)。〈影音分享網站使用者意圖之研究〉,《資訊管理學報》,18(1):53~76。
  5. 10. 何智文 (2004)。〈索須爾與皮爾斯符號學理論研究與運用〉,《復興崗學報》,80:299~324。
Times Cited (2) 〈TOP〉
  1. 戴嘉良(2014)。探討開箱影片之內容組成與特性。中山大學資訊管理學系研究所學位論文。2014。1-47。
  2. 王正大(2014)。病毒式行銷的成功關鍵因素。臺灣大學資訊管理組學位論文。2014。1-73。
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