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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 158 ) 〈TOP〉
  1. 4. 何惠鈺(2007),「以自我認同與網路沈浸觀點探討部落格使用者之態度與行
  2. 8. 姚家瑞(2007),「品牌社群對品牌忠誠之探討—以Apple品牌社群為例」,私
  3. 9. 紀姿吟(2005),「交友網站社群經營模式之研究」,私立中原大學資訊管理
  4. 期,第16-17頁。
  5. 23. 蔡季綾(2005),「產品置入型態與置入效果、品牌態度間關係之研究—以產
Times Cited (3) 〈TOP〉
  1. 王翠英(2013)。MV置入性行銷中的品牌聯盟效果之研究。淡江大學企業管理學系碩士在職專班學位論文。2013。1-116。 
  2. 簡重源(2013)。應用社群網路進行經營管理異常探勘與萃智(TRIZ)管理創新解決。臺北科技大學工業工程與管理研究所學位論文。2013。1-163。
  3. 林庭逸(2014)。探討產品選擇-美感與功能的權衡。中原大學企業管理研究所學位論文。2014。1-100。
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