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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 86 ) 〈TOP〉
  1. 5. 高鴻翔,2004年,《中國大陸資通訊產業政策與競爭力分析》,臺北市:財團法人資訊工業策進會
  2. 6. 楊玉奇,2012年,《中國大陸智慧城市新興商機》,臺北市:財團法人資訊工業策進會產業情報研究所
  3. 1. 王文正、林南宏、邱聖媛、鐘怡君,2007年,〈產品知識與品牌形象對購買意願的影響:產品類別的干擾效果〉,《行銷評論》4(4):481-504頁
  4. 6. 李金連、楊貫榆、胡淑珍,2010年,〈設計新原型開發流程–統合專利迴避設計策略與發明解決問題理論〉,《技術學刊》,第二十五卷第四期,2010年,2頁
  5. 7. 李曉青,蔡東峻,2005年,〈折扣比例、品牌形象和產品種類對消費者知覺品質和知覺風險的影響〉,《中山管理評論》13(1):143-176頁
Times Cited (2) 〈TOP〉
  1. 蔡孟芬(2013)。中國大陸國產自有品牌手機的崛起-以華為為例。淡江大學中國大陸研究所碩士班學位論文。2013。1-137。 
  2. 許詩柔(2016)。中國行動通訊產業軟體行銷之策略-以「騰訊」為例。淡江大學中國大陸研究所碩士班學位論文。2016。1-107。
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