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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 94 ) 〈TOP〉
  1. 張英進(2001),「游離於香港與上海之間:懷舊,電影,文化想像」,中外文學,29(10),51-67。
  2. Aaker, D., M. Stayman, and M. R. Hagerty (1986), “Warmth in Advertising: Measurement, Impact, and Séquence Effects,” Journal of Consumer Research, 12 (4), 365-381.
  3. Abbas, A.(1997), Hong Kong: culture and the politics of disappearance, Minneapolis: University of Minnesota Press.
  4. Anderson, J. C. and D. W. Gerbing (1988), “Structural Equation Modeling
  5. in Practice: A Review and Recommended Two-Step Approach,” Psychological
Times Cited (7) 〈TOP〉
  1. 陳靜瑩(2014)。MV品牌置入效果之研究。淡江大學企業管理學系碩士在職專班學位論文。2014。1-86。 
  2. 任素慧(2010)。理性與感性綠色廣告訴求對廣告效果之研究—以環境知識為干擾變數。淡江大學國際商學碩士在職專班學位論文。2010。1-87。 
  3. 何孟修(2009)。理性與感性綠色廣告訴求之廣告效果研究-以綠色生活型態為干擾變數。淡江大學國際貿易學系國際企業學碩士班學位論文。2009。1-122。 
  4. 林安妮(2008)。懷舊音樂之廣告效果研究-產品能見度及論點品質之干擾作用。臺灣大學商學研究所學位論文。2008。1-71。 
  5. 李怡萱(2008)。不同產品能見度下懷舊類型對廣告效果之影響。臺灣大學商學研究所學位論文。2008。1-78。 
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