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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 70 ) 〈TOP〉
  1. 王君豪(2003)。行動廣告表現方式對廣告效果影響之探討。國立成功大學電信管理研究所碩士論文,未出版,台南市。
  2. 邱婉菁(2012)。從使用者人際溝通需求探討行動化社群之行銷模式─以Facebook打卡為例。淡江大學資訊傳播學系碩士班碩士論文,未出版,新北市。
  3. 施翠倚、楊力旗(2011)。行動廣告內容、廣告價值、隱私權保護對消費者採用意願之影響。電子商務學報,13(3),625-648。
  4. 陳亭羽、陳美慧、朱雅筠(2006)。多媒體簡訊對廣告價值與廣告效果之影響研究。行銷評論,3(3),279-310。
  5. 黃蘭鍈、胡安妮、吳凱琳(2008)。多媒體簡訊行動廣告效果之研究。行銷評論,5(4),481-514。
Times Cited (5) 〈TOP〉
  1. 李俊德(2014)。產險業服務創新之研究。淡江大學保險學系保險經營碩士在職專班學位論文。2014。1-63。 
  2. 蘇育正(2014)。手機應用程式中促銷廣告對消費者購買意願影響之研究-以團購程式為例。淡江大學資訊管理學系碩士班學位論文。2014。1-78。 
  3. 林佳俞(2015)。台灣 APP 廠商廣告行為之研究。中原大學企業管理研究所學位論文。2015。1-94。 
  4. 李千慈(2015)。消費者藉由行動裝置及業務人員投保產險之服務認知差異研究。朝陽科技大學保險金融管理系學位論文。2015。1-74。
  5. 林泰平(2016)。探討使用行動應用程式購物之前置因素。淡江大學會計學系碩士班學位論文。2016。1-82。
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